Global Advertising And Communication Agency ISD Global To Use 5C Model To Nurture Brands - CEO Suresh Dinakaran

Deira, Uae (PressExposure) August 04, 2011 -- Global advertising and design company, ISD Global Group CEO Suresh Dinkaran said, ISD Global (Ideas.Strategy.Design Global) will use its 5C Communication model to nurture brands and business was conceived with the prime motto of nurturing and developing brands. At ISD Global, a 5C Model is followed wherein Content, Context and Conduit has to lead to Commerce and Customer - that is at the heart of all Communication it strategises and creates, he added.

In a press release, the global Advertising and communication agency CEO said almagating demand and desire for brands through strategic creativity remains a core competence area. Connecting the heart of the brand to the soul of the customer, unlocking value that is resident in brands and developing an eco system for brands which stimulates passion to invest in, work for and consume is what we are most adept at.

He again added, "Offering a holistic approach to brand building be it the concept and development of an identity or developing a comprehensive global brand strategy involving multiple media platforms and geographies or ideating and developing creative communication that excite, motivate and influence customers to engage and use the brand - we do it all. For a sneak preview of our creative showcase, one can log onto".

Global advertising and design company, ISD Global Group Set up in 2003 in Dubai, the Group now has a footprint that straddles India, UK, USA, Vietnam & Mauritius and works with major brands and regional powerhouses in the markets it operates in. Some of the brands that in its portfolio include Volkswagen, Bose, Apple, Samsung, London School of Economics, IQ, Kair, Goodyear, Nissan, Vincom, Gitanjali, IDL, JR School, Tea People, Maybach, Damas etc.

"We are in a deficit driven economy - there is a deficit of trust, deficit of attention, deficit of buying power. And when you combine that with a surplus of information, choices and consumption touchpoints, its mayhem. To survive and thrive in such an environment, brands have to emotionally connect with its customers. UFP(Unique Feelings Proposition) is the new USP (Unique Selling Proposition). What the brand makes you feel is the overriding factor that goes into deciding whether your offering is part of his shopping cart. Otherwise you are history. At Ideas.Stategy.Design Global we are forever striving to raise the bar to create love affairs. We call it CLAP(Customer Love Affair Plan). Brands have to have a love affair with its end users to earn loyalty, trust and lifetime value," also he added.

As an extension of what ISD Global does, Brand Knew is the publication that is published as a monthly print & digital version by ISD Global. Access to the sample edition of the digital version can be had through []. The magazine provides a holistic perspective on the world of brands and branding.

For more information log on to:

About Ideas.Strategy.Design Group Dubai

Suresh Dinakaran is Group CEO of Ideas Strategy Design Global , a Brand Consultancy and Advertising entity based out of Dubai, UAE with operations in USA,UK,India,Vietnam & Mauritius. He has been at the forefront of Media & Communications for more than two decades with leading organisations and works in the area of strategic creativity with brands across several footprints. Some of his thinkings include the 5C Model(where Content, Conduit & Context in Communication must lead to Customer & Commerce), the power of UFP(Unique Feelings Proposition) as a substitute for USP and CLAP( Customer Love Affair Plan) for brands. When he had better time management skills, he used to regularly write columns on media,marketing & management in publications like Gulf News, The Economic Times and He lives in Dubai with his wife and daughter and can be reached on

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Press Release Submitted On: August 04, 2011 at 6:20 am
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