Gold's Gym Partners With Cheeny Kum, Becomes Mumbai's First To Offer Round-The-Clock Services

Mumbai, Maharashtra India (PressExposure) May 29, 2011 -- With an aim to provide a holistic weight loss program to fitness freaks in Mumbai, Gold's Gym has partnered with Cheeny kum, the first real-time lifestyle and disease management technology in India. Under this partnership, 6 centers of Gold's Gym in Mumbai (Andheri E, Goregaon W, Kandivali E, Kandivali W, Lower Parel, Nepeansea Road) will give additional healthcare benefits and services to its members.

India tops the chart when it comes to lifestyle disorders like diabetes, obesity, hypertension etc and with majority of strenuous media & entertainment, and corporate companies based in Mumbai, the city has been transforming into the hub of such disorders. Realizing this concern, Gold's Gym has decided to enhance its gamut of services by roping in health care experts - Cheeny Kum, and has become the first gym in the city to offer a 24/7/365 support for weight and health management to the members. A personal health manager for every member will help tackle their lifestyle and clinical weight management issues even after the gymming hours. The members will also receive personalized tips, reminders, alerts and guidance on nutrition & lifestyle management.

Dr. Ankit Khambhati, Co-founder and Director Cheeny Kum speaks on this, "The sedentary lifestyle in metros, long working hours topped with junk food are the culprits for majority of the lifestyle disorders. Few health-conscious people try to combat this and hit the gym but despite hard efforts, fail to see the results, reason being their lack of compliance to a healthy lifestyle outside the gym. Unhealthy lifestyle and eating habits practiced for 23 hours a day can nullify the effect of your 1 hour workout. However, with Cheeny Kum, compliance is never a problem and we ensure that the member looses not just the weight, but the inches in a healthy manner and is less exposed to the risk of lifestyle diseases like obesity, diabetes, heart diseases, hypertension, depression etc".

Talking about the alliance, Mr. G Ramchandran, director Gold's gym adds, "Weight loss is a concern with all age groups and in due course children will also form a part of the addressable target audience of this very important collaborative initiative with Cheeny Kum. The alliance is first of its kind in the country where science and fitness form an enviable combine for the betterment of the Indian audience. Cheeny Kum will help us extend support to our members even when they are away from the gym and hence help them attain a healthy life along with a fit body, as our slogan goes."

"This union provides for a great platform for Cheeny Kum too as this business model requires strategic partners to reach out to larger masses and provide the best of healthcare and lifestyle solutions with the help of the latest technology available. We are looking forward to extend this relationship with Gold's gym to other cities in India soon", says Dr. Viral Shah, Co-founder and Director, Cheeny Kum while talking about the future plans of Cheeny Kum. Cheeny Kum currently has 12 centers in Mumbai catering to the masses across the city and nation.

About Cheeny Kum

Cheeny Kum is the first real-time disease management technology in India, designed to help improve treatment outcomes and reduce cost of care. Cheeny Kum sends customized medication reminders, motivational and behavioral trigger messages, and condition reading requests to individuals on their cell phones in the forms of SMSs. Individuals are motivated to follow their monitoring & treatment regimens & text their blood sugar readings (taken on a glucometer), meal and activity recalls, which are captured and represented graphically on a secure online portal for access either by the patient himself or his doctor. Furthermore, for those who are not mobile savvy, Cheeny Kum's Interactive Voice Recognition technology allows them to record inputs with a phone call. When an individual inputs a sugar reading, a meal or an event recall, an instant advice is sent from Cheeny Kum's round the clock monitoring centre. The advice is very specific and tailored for every individual.

For further details, please contact:

Prana PR

Priyanka Rohilla
M- 9769066027

Vaidehi Joshi
M- 9619598680

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Press Release Submitted On: May 29, 2011 at 12:26 pm
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