Robbinsville, NJ (PressExposure) August 01, 2009 -- FOR IMMEDIATE RELEASE
Media Contact: Scott Parisi EcoGreenHotel.com sparisi@EcoGreenHotel.com (888)229-0213 Ext.801
Been feeling a little blue about your eco hotelâs green initiative lately? Been wondering if all the hard work is worth it, or if youâre just spinning your wheels for nothing? Thinking about giving up because no one else seems to care about sustainable hospitality as much as you do?
Pull up a chair, my friend. Have I got some news for you!
A recently released report by those studious folks over at J.D. Power and Associates contained a big shot in the arm for eco hoteliers. The 2009 North America Hotel Guest Satisfaction Index Study showed, among other things, that green hotels made great strides in awareness, guest satisfaction and participation in sustainable programs since the previous reporting period in 2008.
For their report, J.D. Power surveyed over 66,000 guests who stayed in North American hotels between May of 2008 and June of 2009. Here are some notable findings about green lodging taken directly from the release:
â¢ Guest awareness of their hotelâs green programs increased significantly in 2009. Sixty-six percent of guests said they were aware of their hotelâs conservation efforts, up from 57 percent last year. Good job getting the word out!
â¢ A high percentage of guests took part in their hotelâs sustainability efforts. Among those guests who were aware of the green program, 72 percent said they participated in their hotelâs conservation programs during their stay, meaning they recycled or participated in the propertyâs linen reuse program, for example. Way to goâ¦ you and your staff are doing a terrific job of rallying the troops!
â¢ Awareness of green programs had a strong impact on overall guest satisfaction. On average, satisfaction is more than 160 points higher among guests who report being aware of their hotelâs green programs, compared with guests who are unaware of them. Awesome! You and your team have proven that implementing a green initiative doesnât mean that the guest experience has to sufferâ¦ in fact, itâs just the opposite!
In a nutshell, this study shows that green hospitality has finally taken a firm hold in the industry, and that overall it is being done well. Your eco hotelâs efforts are starting to reap dividends, not only for the environment but also for your propertyâs bottom line.
So stop feeling blue. Send this document to your green team members today, and share this good green news!
Has your hotel received good guest feedback about your eco hotelâs green initiative? Tell us about it at info@EcoGreenHotel.com and we may feature it on our website or in our newsletter!
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