Lutterworth, United Kingdom (PressExposure) August 10, 2009 -- Since its inception the Internet has developed considerably, gone are the long pages of basic text and in its place what is called Web 2.0, an arena full of social media sites, networking, images and videos galore.
Now users from around the world can switch on their computers and access a wide variety of information in a selection of formats, including high quality images, videos, audio and text.
Many of the large online corporations are continuing to expand, making deals with firms that combined with their own expertise, could really enhance the face of the web. Google is one such company, they are allegedly about to make a deal worth an estimated $100 million, around Â£60 million, purchasing On2, a video compression tool specialist.
They license software that compresses video files to make them suitable for use on computers, mobile phones and other gadgets, without compromising the videos quality. Considering Google currently owns video sharing site, YouTube, this deal could vastly improve the service offered to Internet users.
The Creare Group specialise in website design and Search Engine Optimisation (SEO), they are aware that using a range of content, alongside quality, accessible designs and effective online marketing techniques, is the key to creating successful sites.
They offer customers the opportunity to incorporate videos into their web design, in the form of talking presenters that explain the background of the business, its products and services.
The Creare Group also produce regular video blogs, presented by their web designers and SEO consultants that are distributed online to sites such as YouTube and to their own blogs.
There are a variety of reasons why videos are effective online, one of the reasons that The Creare Group offer their customers the option of a video as part of their website design, is because it enables Internet users to access information quickly and efficiently without the need to read through large amounts of text. This can reduce bounce rates that may otherwise occur.
In terms of accessibility, these videos also have the capability to make websites more user-friendly for a much wider range of individuals. For those that are hard of hearing, listening to the audio from the video can be difficult but reading large amounts of text may not be appealing, the videos that The Creare Group produce includes subtitles that can be turned on or off depending upon personal requirements.
From an SEO point of view, videos can enhance any online marketing campaign. Recent updates in Google Universal Search now mean that users can manage their search results, choosing to view websites, videos, forums or images related to a search query. This enables users to access relevant information and as videos are one of the filters, they are now viewed as significant web content in their own right.
The scripts that The Creare Group write for their customers always contain keywords associated with the business, its products and services. This means that bots from search engines such as, Google and Yahoo can now crawl this information, boosting the website's rankings in the search engines and increasing traffic to the site for particular phrases.
'At The Creare group we aim to offer our customers the most up to date services to benefit their business and their online campaign. With the changes to Google Universal Search and the latest news about Google's deal with On2, it seems that videos are going to be an important component for websites in the future.' Mike McKinlay, MD.
With the supposed communion of Google and On2 it seems that videos are set to become an even more influential part on the Internet, this is something that The Creare Group are definitely taking into consideration as they develop their business.