Google Reaffirms Hegemony Over Search Market

Cheshire, United Kingdom (PressExposure) October 23, 2009 -- After facing some initial set backs from Bing, Google has proved its hegemony over the search market once again. In the recent survey done by Business Week, Google's has 71.6% share of the search market while Bing has only 9.3%. Bing, the joint venture of Microsoft and Yahoo has created several initial setbacks for Google. However, the increasing popularity of Bing is creating pressure on the strategies adopted by Goggle and search engine optimisation companies in the UK.

Reacting to the current market share growth, Eric Schmidt, Google chief executive, commented "the worst is behind us". He also added that in terms of the advertising recession Google is witnessing "aspects of recovery" in both the UK and rest of Europe. Unlike Microsoft which has resorted to cost cutting measures, Google has augmented its hiring rate and investment in anticipation of that recovery trend prevailing in the search market. Shares in Goggle rose by $10.94 to $509.68 during the third quarter of 2008-09.

Bing was launched with great fanfare in June 2009. Initially it shown great promise by acquiring 11.4% of the search market in the first month. Even some internet marketing strategists of UK predicted that Bing is the next big thing in the search market and a mighty contender of Google. Though Microsoft has pumped $80m in advertising, Bing failed to maintain its market share. According to industry insiders, simplicity of Google search and latest innovations added to the list are the major factors behind Google's recovery. As a result, Search engine Optimization in UK [] is going to be once more Google-centric.

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Press Release Submitted On: October 23, 2009 at 12:33 am
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