Google Update Slaps Web Business: Shows the Facts

Auckland, Texas New Zealand (PressExposure) November 29, 2007 -- In a recent update of how Google assigns authority, many websites were assigned a reduced Trust Rank based on Googles PR system. Google assigns a rating scale of 0 -10 as a form of reputation for a website.

This comes after Google has voiced its dislike of the purchase of paid links for the reason of influencing the search results. Business models have been based on the buying and selling of links.

"Many opinions had been made that these two events are connected and they effect the ranking of web sites. This is common in the SEO (search engine optimization) area and provides a distorted view of the world," said Paul Easton from

Only an assessment of a specific site can provide us real, measurable information. One site that lost a large measure of its PR (Page Rank) from a rating of 10 to 6 is

"In a keyword assessment statcounter has over 3129 high keyword ranking listings. One of the number one ranked keywords, is web stats. Based on the Gtrends tool from the keyword research site, Wordtracker, this word receives 18750 estimated searches per month in Google. Statcounter has maintained this top ranking both before and after the update," said Paul.

"This brings us the conclusion that the reduction of page rank change was more of just a reshuffle of authority, rather than a change of how Google ranks web sites. Other sites that sell paid links have had similar outcomes," - said Paul Easton from

Its important to have measurable, real information based on facts rather that the guidance of a tool like page rank. I make it my goal to educate on numbers rather than opinion of the masses. officially opened in October 07 and is poised to be the trusted source for Natural Search Strategies and self - help free web traffic education.

For more information about and a Free Guide: A plan for free web traffic Go to : or by email at


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Press Release Submitted On: November 28, 2007 at 4:32 pm
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