Edinburgh, Mid Lothian United Kingdom (PressExposure) February 24, 2011 -- In true Google style, barely a month goes by without the search giant making a tweak here or a change there to its algorithm.
While some changes are kept under lock and key to prevent spammers and unethical SEO practices degrading the quality of search results, other tweaks are allowed to create something of a stir.
Google's most recent announcement regarding its inclusion of social media results in SERPs was one such change that - quite appropriately - caused sites like Twitter to get all in a flutter.
Working by aggregating content from social networking sites such as YouTube, Twitter and MySpace, the move is yet another step towards a bold blend of search and social; all under one roof.
Commenting on Google's decision to make its search results richer in social media-related content, a spokesperson for SEO experts QueryClick (http://uk.queryclick.com/) said:
"QueryClick's SEO predictions for 2011 contained a big focus on the move to mobile search as well as a greater emphasis on social media so it's not surprising that Google have taken the step to introduce more social media-specific content in their SERPs.
"In terms of the benefits of this change for search engine optimisation (http://uk.queryclick.com/en/search-engine-optimisation-seo/), there's now improved opportunities for sites which are under performing or in highly competitive verticals, jumping onto the first page - albeit temporarily - if their social media output relates to search terms."
While Google have taken a significant step towards fusing social and search, it is Microsoft-owned competitor Bing, who have developed an exclusive partnership with Facebook.
The 'Bing Bar' - a simple tool bar function - allows users to access their Facebook news feed, friend requests and notifications directly from the search engine.
Furthermore, the Bing Bar collates data over time to create a more bespoke and personalised search experience; another feature that is likely to become more and more familiar across a number of search engines in the coming year.
In the meantime, however, only time will tell how quickly the demand for social search takes off across the board.
About Queryclick (http://uk.queryclick.com/en/about-us/)