Grand Designs for School Marketing

Bristol, United Kingdom (PressExposure) February 04, 2009 -- When Rebecca Dougall, Head Teacher Elect of the Royal High School Bath, wanted a film to promote her new co-educational Sixth Form, no ordinary corporate video would do. Her school is on a hill, less than one mile from one of the most photogenic cities in the world. It has stunning views of the rolling Somerset countryside. It’s the only school in Bath to offer both A levels and the International Baccalaureate Diploma. So when it came to filming, she demanded no less than the BBC treatment.

Fortunately she knew a man who had already given the world of top property the Grand Designs treatment, so she was confident he could do it for schools. Hamish Beeston, Director of Beeston Media, explains:

“Our mission is to apply top TV talent and techniques to the non-broadcast world. A professional marketing film captures the emotion of a place like no other medium. It’s this quality that makes it highly applicable to schools.”

For some schools, the whole idea of ‘marketing’ has inappropriate corporate connotations. Rebecca Dougall disagrees:

“You can have fantastic teaching and facilities, but completely fail to present those strengths to prospective parents and students. Good marketing reinforces confidence, and the level of confidence is crucial to who sinks or swims in this tough economic climate’’.

When it came to scripting the film for the Royal High, confidence leapt off the page. Rebecca was very clear about what made her school great, and this was reflected in the students’ drive and enthusiasm. Hamish’s job was to translate this kind of passion to the small screen:

“As a parent, I know that a school has to ‘feel’ right for my child, as well as looking good in league tables,” said Hamish. “To capture that feeling takes careful filming and editing.”

The film is available on DVD and online, and monitoring web traffic reveals an interesting audience trend. The video has been viewed online around the world from Argentina to Hong Kong and appears as links in students’ own chat-sites.

“Web video is second nature to students,” says Rebecca Dougall, “and as school choice is increasingly a joint decision between children and parents, it’s an important channel for us.” As financial woes cause an exodus from some private schools, those that remain have to be smart about business. The Royal High’s Sixth Form video is no hard-sell, but it is a professionally-produced film that informs, impresses and reassures. And for prospective parents and their offspring, it’s only ever a web-click away.

Links: Watch the Royal High School Bath’s Sixth Form film at:

Beeston Media can be found at or contacted on 0117 924 4952

About Beeston Media Ltd.

The Royal High School Bath is part of a group of the Girls' Day School Trust, which owns and runs 29 schools throughout England and Wales.

Beeston Media is based in Bristol, UK, home to some of the finest documentary makers in the world. The company was founded by Hamish Beeston in 2005. As a BBC-trained Producer/ Director he made over 30 primetime documentaries for BBC1, BBC2, National Geographic and the Discovery Channel including the global series, Superhomes, featuring multi-million pound houses worldwide. He was astonished that most prime real-estate relied on underwhelming entries in estate agents' websites. However, when filmed and edited into a film with a proper storyline, script and music, real-estate really comes alive. Beeston Media continues this tradition and applies the same ethos to property and beyond.

Penny Beeston, formerly a Series Producer for Granada Television, joined the business in Autumn 2006. Also BBC-trained, Penny's speciality was exotic wildlife locations around the world, with National Geographic and Discovery Channel as the main clients. Between them, Penny and Hamish have 30 years of top quality broadcast experience.

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Press Release Submitted On: February 04, 2009 at 8:29 am
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