Shrewsbury, New Jersey (PressExposure) May 07, 2013 -- Grass Roots Marketing, Inc. (GRM), an inbound marketing company based in Shrewsbury, New Jersey, announces the addition of new staff members Rachel Sharkey and Kelly Shepsko. Sharkey will serve as a Graphic Designer for GRM and Shepsko as Social Media Manager. The professionals have more than 12 years of collective marketing experience.
Sharkey and Shepsko were hired in response to GRM's continued growth.
"As companies look for new ways to enhance brand awareness, increase leads and drive new sales, businesses are rapidly embracing the inbound marketing philosophy. The recognized results and cost-effectiveness of an inbound marketing approach has led to numerous new clients for our company and expanded contracts from our current clients. The addition of Rachel and Kelly will helps us be better equipped to address the specific needs of our clients," says Frank Wyckoff, President of GRM.
Inbound marketing is a methodology based on attracting qualified leads to a company's engaging and content-rich website. An inbound program uses search engine optimization (SEO) techniques, social media, blogging, email marketing and public relations to collectively support a company's website which is designed to nurture leads and convert visitors into customers.
In today's technology-dominant economy, studies show that more than 70 percent of the sales process now occurs online. 85 percent of online users cite a company's website as a factor in their purchasing decision.
Sharkey comes to the GRM team after serving as a Graphic Designer in the non-profit sector. With GRM, she will be responsible for website design, social media platforms, sales collateral and various marketing materials for GRM's small business accounts. Sharkey also has professional photography and video experience and will provide these services as new offerings for GRM's clients.
Shepsko joins GRM after a role as Social Media & Public Relations Specialist with a New Jersey-based social media marketing company. As GRM's Social Media Manager, she will oversee the social media strategy and implementation of GRM's small business accounts. Shepsko will also support copy writing projects and SEO initiatives.
"We are very excited to add Rachel and Kelly. They are experts in their fields and are great for our company's culture. We are very confident they are going to be a terrific addition to our team and help us bring tremendous value to our clients," adds Koleen Singerline, Senior Vice President of GRM.
For more information about GRM and inbound marketing, please visit http://www.grmwebsite.com or call 732-380-8400.
Contact: Tony Popowski, Manager of Public Relations