Battlesbridge, United Kingdom (PressExposure) March 03, 2013 -- Green Apple has announced plans to add considerable weight to its online marketing campaign by writing and distributing a number of informative articles to external industry websites on a regular basis. The news comes as the company's SEO campaign is pushed to another level as a result of a recent partnership with a local search marketing firm.
After extensive brainstorming sessions and strong input from all members of the Green Apple team, several of the company's best writers have been putting together comprehensive how-to blogs to help homeowners who are looking for floor installation and maintenance advice. Though much of the content is designed to share specialist tips and recommendations, staff have also been using their own blogs to comment on recent developments in the flooring industry and home improvement sector as a whole.
The company already updates its very own online Advice Centre on the web, which has been praised by customers for its step-by-step guides to installing, cleaning and maintaining different types of flooring. However, as a representative from Green Apple explains, it's just as important to reach out to a broader audience by sharing blogs and articles with other webmasters.
"Like any online business, we want to be known as one of the leading retailers in our field. But aside from generating sales and revenue through our online advertising strategy, we also want our potential customers to view our website, and, for that matter, our staff, as valuable information resources," he says.
"By contributing high quality content to other relevant websites and offering solutions to customer's common questions and dilemmas, we're proving to the online home improvement community that we are serious about what we do and, above all, we're here to help. We want to use the experience and expert knowledge of our team to our advantage and spark up a presence for our Green Apple brand that goes beyond simply marketing our products to drive sales from the web."