Gulf Oil partners with the IPL Champions Chennai Super Kings

Mumbai, Maharashtra India (PressExposure) April 05, 2011 -- Gulf Oil Corporation Ltd., a Hinduja Group Company, announced their alliance with Chennai Super Kings as the 'Official Team Partner' in continuation of its association with IPL over the past two years. This association is a part of the brand's increased focus on Youth through Sports Marketing including Cricket and Motosport to augment its market share in India.

Chennai Super Kings, the IPL season 3 champions and 2010 Champions League winners; command a lot of respect and admiration for their performance and their sportsmanship spirit. The team has been consistent performers across all the IPL seasons under the leadership of M S Dhoni, who is not just a great player but also a great leader and has lead India to its historic win in the 2011 ICC World Cup. Chennai Super Kings has been rated as "Most Valuable Team" in Indian Premier League (IPL) in 2010 and this association is a strategic move to increase the brand's market share in South and on a macro perspective to enhance the brand image. The Gulf logo - the iconic Orange disc - will be on the right chest of the CSK jersey and the partnership will entail a series of marketing activations and advertising campaigns to promote the brand's values.

Speaking on the occasion Mr. Ravi Chawla, President - Lubes Business, India says, "With this partnership with Chennai Superkings, Gulf Oil, which has a long and distinguished history with motorsports in India and abroad, has reiterated its strategic focus on the Youth TG and Cricket as a brand building tool in India. We have witnessed direct and measurable impact of our association with IPL in the last 2 seasons and look forward to leveraging our association and build a strong relationship with our consumers, B2B customers and trade partners".

He further added, "Gulf Oil is an Internationally recognized brand and is present in over 100 countries. IPL offers us an ideal platform for increasing visibility both within India and in markets like Middle East, Sri Lanka, UK, Australia & other cricket playing nations across the world .The key objective would to connect with the cricket loving enthusiasts using this exciting and entertaining cricket platform."

As Official Team Partner, Gulf Oil will be entitled to a number of benefits including having its famous 'Orange Disc' Gulf Oil logo on the team jerseys. The young and sporty brand will also have significant in-stadia presence during Chennai Super Kings matches in the form of board branding, placards, branding on cheer leader podium and seats in designated stand.

Gulf has already launched a a slew of consumer & trade promotions across India to capitalise on this association. This includes schemes like "Gulf kharido Match Dekho" for the Influencers for its products and a sequel of its immensely popular consumer promotion last year - Gulf "King of the Road " offer for consumers.

To add to the excitement, the company is planning to offer an opportunity to its customers to interact with the members of the Chennai Super Kings team through a promotion called "Gulf Ka Superking" which will be run in select cities.

Mr. Rakesh Singh Head Marketing- India Cements says "Gulf is a cult brand and has a tremendously rich history. Over the last few seasons of IPL, they have integrated the platform extremely well with their marketing strategy and have benefitted the brand as well the teams they have associated with. We are excited to have them as our long term sponsors and are sure that association will be synergistic for both Gulf as well as CSK"

About Gulf Oil Ltd

Gulf Oil Corporation Limited (GOCL), is a leading company in the lubricants market in India and markets a wide range of products/services for the automotive business including lubricants, car care, filters and lubrication systems. GOCL also has other divisions operating in the areas of mining/contracts, explosives, bulk pharmaceuticals & real estate.

The Gulf brand is one of the most instantly recognisable and powerful brands in the world. Gulf, as an original member of the "seven sisters" group of international oil companies, has enjoyed pioneer status in the industry for more than 100 years.

Today, the Gulf brand is present in more than 100 countries with operations in five continents. The Gulf Oil International Group's core business is manufacturing and marketing an extensive range consisting over 400 performance lubricants and associated products for all market segments. The company's mission is to provide its customers with technologically-advanced lubricants at a competitive price backed by efficient service. The Group's strength is to provide world-class products and services by adopting the Global technology to local market needs.

About Hinduja Group
GOCL is part of the Hinduja Group of companies. The Hinduja Group is a multi-billion dollar global investment and banking group with a diversified global portfolio of holdings across the manufacturing services and banking sectors. The Group, founded by Shri P.D. Hinduja in 1914, has activities across three core areas: Investment Banking, International Trading and Global Investments. As part of its Global investments, the Group owns businesses in Automotive, Information Technology, Media, Entertainment & Communications, Banking & Finance, Infrastructure Project Development, Chemicals & Agri business, Energy, Real Estate and Healthcare.

The Hinduja Group also supports charitable and philanthropic activities across the world through the Hinduja Foundation.

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Press Release Submitted On: April 05, 2011 at 6:29 am
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