Gupshup With Rakhi Sawant

Mumbai, India (PressExposure) July 24, 2009 -- Can’t get enough of Rakhi on NDTV Imagine? Would you like to know more of what is happening behind the scenes from Rakhi? Get updates, watch previews and more. NDTV Imagine has tied up with SMS GupShup, to bring you Rakhi on your sms.

Fans of Rakhi can join the SMS GupShup community by just sending an SMS ‘JOIN Rakhi’ to 09229392293. Fans will receive messages and can send messages via SMS. Previews from upcoming shows can be viewed on the SMS GupShup community

SMS GupShup is a social messaging platform that enables users to build mobile communities. Consumers use it to communicate and connect with family, friends and fans. SMS GupShup is one of three digital platforms chosen by NDTV Imagine to form fan communities for its show Rakhi ka Swayamvar. SMS GupShup already has more fans that have joined Rakhi’s community.

Says, Jinesh Shah, VP-Marketing, NDTV Imagine “Social messaging platforms offer shows such as ours a direct connect with the audiences. It gives the fans of Rakhi an opportunity to interact with her directly. SMS GupShup allows us to connect anyone and everyone that has a mobile phone. We are happy to have partnered with SMS GupShup for this initiative.

Says Harmeet Singh Arora, Head of Media Sales, SMS GupShup, “SMS GupShup can reach beyond the internet to everyone with a mobile phone in India. We are happy to be one of the three official fan based communities formed by NDTV Imagine; what’s exciting is that we have more fans GupShupping with Rakhi on our platform.”

Users can create or join communities by sending SMS messages to the GupShup phone number: - To join a community, SMS JOIN Community-Name to 567678 - To send a message to the community, the creator of the group can simply send the message by SMS to 567678. SMS GupShup will broadcast the group message to all the members of the group.

About NDTV Imagine NDTV Imagine is spearheaded by Sameer Nair, who is today recognized as one of India’s most creative and successful media personalities. This new initiative is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals from the media and entertainment fraternity who are part of the NDTV Imagine team. Karan Johar, one of the most successful film directors in the country, is a creative consultant and brand ambassador of this initiative. With the experience of its management team and a keen understanding of the industry, NDTV Imagine has planned strategic forays into key business areas in the media and entertainment space.

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About SMS GupShup
SMS GupShup is a social media company offering an SMS messaging platform that enables users to build mobile communities. Consumers use it to communicate and connect with family, friends and fans. Businesses use it to engage with their customers. Launched in Apr 2007, it is used by nearly 25 million users in over a million communities. Funded by Charles River Ventures and Helion Ventures, the company is founded by seasoned Silicon Valley entrepreneurs and incubated at the IIT Bombay Business Incubator.

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Press Release Submitted On: July 24, 2009 at 7:50 am
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