Hair Direct and Back2Natural Launching Co-Branded Campaign

Bainbridge, PA (PressExposure) July 19, 2009 -- Hair Direct, Inc., an online hair replacement company, will soon be launching a co-branded promotional campaign with Back2Natural at the end of July. Back2Natural is one of Hair Direct’s product manufacturers. During the promotion there will be a 50% discount on Back2Natural products while supplies last.

"The ADF/Back2Natural line of products has a loyal following among hair wearers,” says Brandon Andrews, Vice President of Hair Direct. “We're confident that this campaign will give their brand the extra boost it needs to gain mainstream exposure.”

Back2Natural was founded in 1998 under the name “ADF Grey Blender” by Ian Gavet, an internationally recognized hair color specialist. Gavet has taught literally tens of thousands of stylists in over 20 different countries the art of advanced hair coloring and cutting techniques. Earlier this year they decided to change their name to Back2Natural.

The entire line of Back2Natural conditioners have developed a small, but loyal customer base, and has received rave reviews online. These safe conditioners are made from all natural ingredients and are different from traditional “off the shelf” coloring products because it only colors hair once it is faded or oxidized. This makes this product safe to use every day and will not cause the hair to get darker and darker the longer it sets on the hair. The Back2Natural conditioners can be used on faded hair, extensions, hair systems and relaxed, processed or even damaged hair.

Hair Direct President Bill Biesecker said, "We love Back2Natural conditioners, as do many of our clients! So we look forward to working more closely with Ian and his team to introduce their products to market."

"We are very excited to be working with Hair Direct on this product launch and look forward to getting Back2Natural in front of their many customers around the world," added Back2Natural’s Founder, Gavet.

For more details on the Back2Natural product line and to stay updated on the upcoming promotion visit

About Hair Direct

Hair Direct provides affordable, mail order hair replacement systems to men and women worldwide. The company is headquartered in Bainbridge, Pennsylvania and operates a manufacturing facility in China. Hair Direct stands by every new custom hair system with a 30-day, unconditional money-back guarantee.

For more information about Hair Direct or to request an interview with Hair Direct management, contact Brandon Andrews at (717) 426-4333 ext. 850 or via email Visit the company’s website at

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Press Release Submitted On: July 18, 2009 at 2:19 pm
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