Hampton launches the innovatively colorful new DuraCeramica cutlery collection

New York, NY (PressExposure) March 11, 2011 -- Hampton, a leader in innovative flatware, cutlery, barware and kitchen solutions, introduces the DuraCeramica Collection - a stylish and colorfully bold addition to the kitchen. Hampton fabricates DuraCeramica with a breakthrough manufacturing process that turns high quality ceramic into an ultra strong, ultra sharp blade that should never need sharpening. Hampton DuraCeramica comes in four fresh and appealing colors with durable soft grip ergonomic ABS handles.

"Ceramic blades are all the rage in cutlery now for their long lasting sharpness and effortless cutting ability," states Suso Balanza, Vice President of Sales for Hampton. "Our unique vision for the DuraCeramica collection was to enhance the blade technology for strength and then add fashion colors, plus an ergonomic handle design to appeal to a younger lifestyle consumer. The products on the market currently are bland knives with plain black plastic handles and white blades. DuraCeramica is a step up, while maintaining affordability."

DuraCeramica will come in 3, 4, 6, 7 and 8 piece combination sets. Every exceptionally sharp knife is safely protected with a color-coordinated blade guard. Each knife has a tough ABS plastic handle with TPR soft grip and nonslip coating. The collection offers the following pieces:
- 6" Chef Knife with a Raspberry Red comfort handle.
- 5" Santoku Knife with a Mint Green comfort handle.
- 5" Utility Knife (Serrated) with a Lemon Yellow comfort handle.
- 4" Parer Knife with a Citrus Orange comfort handle.

Retail price TBD - to be available in the 3rd quarter nationally in department stores, club stores and other fine specialty stores.

About Ceramic Knives
- Ceramic knifes are made out of zirconium oxide (ZrO2). Zirconia is very hard; it ranks 8.5 on the Mohs scale of mineral hardness, compared to 6 to 6.5 for hardened steel, giving it a very hard edge that stays sharper longer than steel.
- Ceramic knives will not rust. Their chemical inertness to both acids and alkalis and their ability to retain a cutting edge makes them a very good culinary tool for slicing and cutting through boneless meat, vegetables and fruits. (As with metal knives, ceramic blades can be damaged cutting frozen foods and bones.)
- Because these knives aren't porous, there's less worry about odor (or spice) transfers and they are cleanable with a quick rinse, making them more hygienic than their metal counterparts.

For more information, visit http://hamptonforge.com, 212-684-3930.
International Home + Housewares Show Booth number is S-1400.

About Hampton

Hampton exploded on to the Housewares and Tabletop industry scene in the early 1990's with an innovative vision for its time: to offer extraordinary fashion and quality at accessible prices. Fueled by the passion and creativity of founder Felix Amar, Hampton quickly built a strong following in flatware, cutlery, barware and kitchen tools. Today, Hampton continues to lead the industry with an incomparable array of beautiful flatware and signature cutlery options, melding remarkable design with quality and affordability. Sculpted with ingenuity and attentiveness to detail, Hampton flatware is designed for the discerning tastemaker who cares about the most important details of d├ęcor and home accents. Their kitchen tools and signature cutlery are smartly engineered and consistently on-trend to deliver stylish performance. Hampton brands are proudly carried by leading retailers nationwide including warehouse clubs, department stores and boutique home stores.

Press Release Source: http://PressExposure.com/PR/Hampton.html

Press Release Submitted On: March 11, 2011 at 1:35 pm
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