Canoga Park, CA (PressExposure) June 23, 2011 -- While economists proclaim that the economic recovery is in effect, hundreds upon thousands of people in the United States have still been unable to secure jobs to replace the ones they lost during the Great Recession. When those individuals lost their jobs due to their company's mandatory reduction in force, most of them also lost their medical and dental insurances, and others were unable to keep up with their Cobra premiums, even with the government's mandated reduction of those high premiums. What this boils down to is that many people can no longer visit their doctors for routine health care until they get their health coverage is reinstated. In the meantime, this issue has affected dentists and doctors who rely on a steady stream of patients in order to keep their doors open. Doctors and dentists find themselves in a quandary as conventional methods of securing patient referrals and using dentist advertising to get new patients are not as effective as they were prior to the recession.
"People really get accustomed to doing things the exact same way because it is comfortable," says Yin Chew, a medical and dental practice management consultant and managing director of Doctor Relations, Inc., a health and dental consulting organization located in the San Fernando Valley area of Southern California. Chew goes on to say that the conversations she has when she talks to dentists often brings the admission from them that they fear consequences of change due to a difficult, past experience.
Ms. Chew suggests that the way to overcome fear in a rocky marketplace is to take action. "If you don't do anything, then there is no increase in your business, whether it's an auto repair shop or a dental practice, unless it's through luck. Luck, on its own, is a fleeting entity," states Chew. She points out that in a healthy economy, many people coast on their pre-existing clients and patients. "If you have a business, you will never be able to sustain it if you stop marketing it. You have to keep your name out there, not only to keep your existing clients, but to attract new ones too," she finishes.
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