Basingstoke, Hampshire United Kingdom (PressExposure) June 26, 2008 -- As the UK economy continues to struggle, Nightclubs, late night bars and restaurants, cue sports bars and live music venues join many other business sectors in facing difficult trading conditions.
Basingstoke Public Relations consultant, John Hicks of Headline Promotions, Press & PR (http://www.headlinepromotions.co.uk), deals with this particular sector and is confident that effective marketing and promotions will enable them to keep their head above water until times get better.
Back in 1969, John established an on-line resource site for owners, operators and managers in the hospitality and entertainment industry. This offers advice and information about all aspects of the business sector, from marketing through to the use of celebrities for special events.
Johnâs background is that he has worked in public relations, marketing and promotions for many years, across many sectors. He specialises, however, in the leisure, internet radio broadcasting, hospitality and entertainment sectors.
He formerly operated a busy 750 capacity 24/7 snooker and pool hall, Chinese restaurant, sports bars and live music venue in the south of England - in addition to previously being a national promotions manager for a division of Europe's leading late night venue operator and a promotions manager for a global drinks manufacturer.
Now, John has re-launched the Nightclub Marketing website with a new-look design, in the format of a book with chapters on specific topics including new developments such as ârunning your own radio stationâ.
The re-launch coincides with the introduction of his new Mentoring Scheme.
The mentoring programme, allows for a venue management team to have in-depth support from John for a week. During that time, they will work together to devise a SWOT and competitor analysis, a marketing and PR programme, training needs analysis and a customer relations strategy.
After the week, John will remain available for telephone support for a period year for the management team. This transfer of knowledge will enable the team to manage their own destiny and help prepare newer staff for future management roles.
Of course, effective marketing and promotions will not ensure business success on their own. They have to accompany high standards of customer care and service. The new website and Johnâs unique mentoring service will give them the edge however.
Further details can be found on Johnâs re-launched website http://www.nightclubmarketing.co.uk