Dallas, TX (PressExposure) March 19, 2014 -- HipLogiq announces the release of a Spanish version of SocialCompass, its patented social media marketing application. SocialCompass is the tool that businesses use to tap into Twitter and find potential customers at the exact time they are looking for a product or service. Now the software will allow businesses to do the same thing in Spanish.
In early 2014, several studies have highlighted the online social behavior of Hispanic consumers which points to their sharing and shopping habits. A ShareThis study in particular found that Spanish-speaking consumers are highly influential on social media. For example, Hispanic consumers are twice as likely to share content or click on shared content as the general population.
"At a time when Twitter is hoping to expand and engage its base, our software gives people worldwide another reason to increase their activity on the microblogging site," says Jason Dove, HipLogiq VP of sales. "Studies tell us that Hispanic consumers, one of the largest growing demographics, are highly influential on social media. SocialCompass' new Spanish version offers companies a new tool to address that growth and reach out to engage the Hispanic community - both in and outside of the United States."
Potential customers use Twitter all the time looking for advice, discounts and sharing. For example, when they want a deal on an airline ticket or something to sweeten the pot to help choose a resort - if they tweet about it, they might receive an offer. Using the Spanish version of SocialCompass, Mexican airlines and travel agencies now have a powerful tool with a proven return to find those tweets and respond directly in Spanish, in real time, with an incentive to convert the consumer into a customer.
Bi-continental marketer Jorge Cadena, president of SmartMarketing, spends at least half of his time with clientele in Latin America. His travel clients are eager to find new customers looking for deals on trips to Mexico or Latin America. "SocialCompass finds people who are looking for a product or service in real time," says Cadena. "If I place an ad for a client, I don't know who is going to see the ad or who is going to buy the product. With SocialCompass, I know exactly who is looking for my client's product. Then my client can interact directly with the customer and provide an offer immediately."
Cadena has several Mexican travel agencies and two popular Cancun tourist attractions that just launched a number of SocialCompass campaigns. "I've been using the English version of SocialCompass for a year, and now I can expand the market for my clients and find Spanish-speaking customers too," he says.
"Our clients tell us that SocialCompass has reshaped the way they market to clients on Twitter, and they're eager to reach out to their Hispanic markets with our tool," says Dove. "Dunkin' Donuts, for example, had great success in its Phoenix region with a SocialCompass coffee giveaway campaign, and they are ready to reach into their Spanish-speaking market to grow their customer base."
How the software works:
SocialCompass, a white label social media marketing application for agencies and enterprise, combs Twitter based on industry, key words and location, and flags relevant quotes in real time, when a consumer specifically tweets about needing a product or service. A business can then reach out directly to that consumer with a discount. Once the consumer downloads the discount, his or her contact information is entered into a database. A couple of days later the software automatically delivers an email to that consumer with an incentive to share the offer on Facebook and Twitter. View this video for an illustration on how the software works, or watch this video and hear from its founders.
The system has a proven ROI. Conversion rates average 34 percent, although some industries, such as quick serve restaurants and casual dining, see conversion rates higher than 100 percent. Compare that to the traditional direct mail conversion rates of 1-3 percent.