Atlanta, Georgia (PressExposure) May 16, 2009 -- HotWire Marketing, a highly regarded marketing consulting firm to B2B technology clientele, has launched a âMarketing Thought of the Weekâ blog at http://www.hotwiremarketing.typepad.com/. The blog provides reactions and insights relevant to marketing, particularly the marketing of technology. Geared to small and mid-sized firms with limited in-house marketing resources, the blog can serve as a forum to exchange ideas and provide feedback.
Primarily authored by Stuart Graetz, a principal of the firm and long-time technology marketing consultant, the blog provides short takes on topics ranging from strategy to summaries of the findings of current studies and surveys. âWorking as a consultant exposes you to a wide variety of marketing problems and approaches,â says Graetz. âWe wanted to share our thoughts and observations and offer a forum for dialogue on topics relevant to technology marketing. We also want to stay away from sounding preachy and keep our postings short enough to quickly skim.â