How Businesses can Leverage Twitter to Boost Sales and Social Networking as a Business Strategy

Los Angeles, CA (PressExposure) July 28, 2009 -- LinkedIn Group “Sales and Marketing Professionals Promoting High-Tech and Technology in Los Angeles” invites you to the first group’s networking reception and panel which is produced in association with iHollywood Forum at the conclusion of their 7th annual Digital Media Summit. Over 250 are expected to attend from LinkedIn members and the Digital Media Summit attendees. The cocktail party is from 6pm-9pm on Wednesday, July 29 at UCLA Covel Commons.

We have added Twitter 101: How Businesses Can Leverage Twitter to Boost Sales as a main topic for the event following to the recent announcement of Twitter 101 - So what does Twitter do for businesses? the new site by Twitter, []

Qualified press can receive a comp ticket by contacting event organizers. Qualified press include editorial press only for commercial print, news, blogs, online, or trade outlets and must apply in advance for approval. All others can purchase tickets at:

The LinkedIn "Sales and Marketing Professionals Promoting High-Tech and Technology in Los Angeles and its Vicinity", is the largest LinkedIn group in Los Angeles with 4000 members, and growing.

Address of the event: UCLA, Covel Commons, 200 De Neve Dr., Los Angeles, CA 90024. Parking permits can be purchased from kiosk for adjacent UCLA lots.

Register now at:

Program: 6:00 - 7:30 pm - Networking reception. 7:30 - 9:00 pm - Panel discussion on Using Social Networking to Generate Revenue

Our panelists will present and discuss social networking as a business strategy and Twitter 101: How Businesses Can Leverage Twitter to Boost Sales

The panelists:

Mirna Bard, Social Media & SEO Strategist So what does Twitter do for businesses? Twitter posted on July 23 its Twitter 101, a set of Web pages created to help businesses learn how they can use the service to market products and boost sales

Many people who follow Twitter are aware that Dell, which has said it has earned roughly $3 million from its followers on Twitter, who have clicked from posts on the site to Dell's own sites to purchase goods.

JetBlue, Current, Tasti D-Lite, Etsy, American Apparel, PepsiCo and others have also used Twitter to boost sales. Take PepsiCo, the largest of those Twitter business cases. These are some of the case studies that will be covered by Mirna.

Melodie Tao - Social Media Strategist and the Business Development Manager for BusinessOnLine marketing agency Her topics: • How to measure business success using Twitter • Case study: How a large organization uses Twitter to interact with their customers to reach business goals • Case Study: How a small business uses Twitter to interact with their customers to reach business goals

Fernando Espuelas, Host & Managing Editor at Cafe Espuelas on 1020am in Los Angeles This is a radio talk show broadcast live M-F on 1020 AM. It is the number 1 rated Spanish language AM station in Los Angeles, part of the Univision Radio Network. Espuelas founded StarMedia, the first multi-platform digital media company for Spanish- and Portuguese-speaking people worldwide. StarMedia transcended national barriers, becoming the most recognized pan-Latin new media brand, eventually serving 25 million people per month. Espuelas went on to raise $500 million dollars for StarMedia in a combination of private and public offerings, including raising the first dollar of venture funding and the first IPO for a Latin Internet company.

Lane Soelberg, President - COOP Media Ventures Creating engaging story systems around a brand and its community are his specialty. The COOP is a brand entertainment boutique, which has served clients such as Ford, Mazda, Gateway, Virgin Mobile, Microsoft, Intel, and Chili's.

Majid Abai, Chief Executive of Pringo, Inc. This is an Enterprise Social Networking platform provider located in Los Angeles. His topics: • What Are Enterprise Social Networks (ESN)? • Effects of ESN on Business • Convergence of ESN and Enterprise Portals • ESN as a Marketing tool • How Bank of America, Jack-in-the-Box, and other companies established successful ESNs

Neal Schaffer, Author Author of "Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn" . His topics are: "The Merits of Virtual Networking: Connecting with LinkedIn LIONs & Building Your Twitter Following"

Brian Selzer, Executive and digital/social media producer; Founder of Omgento . Brian Selzer is a creative executive and digital media producer who has made a career pushing the boundaries of interactive entertainment. He has created, produced, and distributed multimedia content to a client list that includes Fox, Universal, Warner Brothers, Sony, Activision, EA, Marvel, Hasbro, Nike, Lego, Honda and many others. His topic: Augmented Reallity, as recently featured in the NY Times, For more information about the Linked In Group, please contact Tommy Orpaz, , (818) 825-8167 or join the LinkedIn Group Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles,

About LinkedIn Group

Press Contact:
Tommy Orpaz
LinkedIn Group
Los Angeles, CA
(818) 825 8167

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Press Release Submitted On: July 28, 2009 at 4:42 am
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