How Knowing Your Business History Can Attract Customers And Help Your Community

Ipswich, MA (PressExposure) June 07, 2011 -- The U.S. is home to hundreds of businesses that are 50, 100, even 200 years old but do they really know their history and take full advantage of it?

“It pains me to see how many businesses let marketing and public relations opportunities slip through their fingers because they don’t know their history, or they don’t use it strategically, but I also know that doing the research can be costly and time consuming,” says Bonnie Hurd Smith, President and CEO of History Smiths. “And that’s exactly why I wrote this book – to make the process do-able and affordable.”

"A Source of Pride (and Customers): A Historian’s Guide to Doing Your Business History" is available exclusively as a downloadable ebook at Readers will learn:

• Why it’s a good idea for a business to know its history, even if it isn’t celebrating an anniversary right now.

• Guiding questions for the researcher.

• Where to go for help, and what you can expect to find when you get there.

• How to organize the information.

• Special sections on “Finding Your Founder” and “Finding the Women’s Stories.”

A complete description of the book is available at [].

Smith is not only the CEO of History Smiths, she is a historian, author, and public speaker on historical subjects. “It is my personal mission to get people to think differently about history,” she says. “It is not some musty, dusty old thing you visit in a museum. Instead history is a source of information and inspiration, including for businesses.”

“Yes, there are untold marketing and PR advantages to knowing your business history,” she says, “but here’s the added bonus: People who do this work are supporting local history, and doing something meaningful and lasting. And that’s my ulterior motive for writing the book.”

How? Among the strategies Smith suggests in her book are for businesses to work with their local historical society and public library to find the information they need. This could involve paying researchers, paying for images, making a donation to say “thank you,” joining the organization, hosting an event together, or publishing a joint article.

“These are just some ideas, and there are more in the book,” Smith explains, “but this is about forming strategic partnerships between the business sector and the historical community in ways that benefit both. It’s also about directing more resources to local history in new ways.”

The other innovative idea revealed in the book? Smith asserts that when business owners learn and celebrate their history they expand the story of their community itself. “Businesses are an integral part of the communities they serve. They have impacted customers, employees, the economy, and civic life. By doing this work, a business owner will be giving a gift to his or her community, and that is personally fulfilling.”

About History Smiths

History Smiths of Ipswich, MA, works with businesses to use history – their own and their community’s – to attract customers, earn customer loyalty, and secure a high status reputation. The added benefit? They help their own local history. Along with their services and products, History Smiths offers free articles, special reports, and a weekly ezine on how businesses can benefit from history – all available at

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Press Release Submitted On: June 07, 2011 at 12:39 pm
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