, (PressExposure) July 20, 2006 -- Amsall Communications' President, world-famous 30+year veteran translator, A.M.Sall has just launched a website he calls "a new type of Global Communication Website, a right-brainer Translation/localization Agency website".
The Agency specifically targets Small and Midsize Businesses who want to go global. There is a reminder that such SMBs should focus on communication, because as A.M.Sall puts it:"People who advise on international commerce often overblow the purely technical, legal, formalities sides of it. They tend to forget that like any other exchange activity, trade, whether domestic or international, is essentially a matter of communication..."
Poor communication will inevitably lead to dismal failure, whatever the quality of your product/service and however familiar you may be with "shipping methods, export documentation procedures, and other requirements for exporting"."
One other point A.M.Sall makes (the right-brainer bit) is that: "The translation industry has recently shown rather disturbing signs of 'going geeky' and we want to go back to good old translation with a human - and humane - face!"
Yes, we are people, not machines - we deal with people, not machines and for us, the translator is first and foremost a man/woman of culture and an artist.
So, much more that just a Translation/localization firm, Amsall's Translation Trophy (that's the website's name) offers the services of a trusted advisor on all things touching on Global Communication, in a friendly, humane atmosphere of one-to-one partnership.
It has been said that when you use the services of AmTT, communication flows so smoothly and fluently that you soon forget you're not actually using the same language as your foreign interlocutors.