Telford, PA (PressExposure) September 15, 2009 -- Using brochures, of course is a good and ideal way to disseminate important chunks of information to a mass audience. However, what most brochure templates fail to do is to effectively guide you in presenting that information in a good way.
You will only know where to put things, but not really how to maximize the impact of each element for an information brochure. Well, do not worry though since we will share with you here how a true information brochure works.
Just take note of the following tips. Your brochure layout should come out good and effective enough for printing.
â¢ The engaging cover premise - All good information brochures have an engaging cover premise. It is basically a promise of good and useful information that is inferred to readers. A taste, a tempting line or title should pull people in to reading the brochure.
This of course will vary from topic to topic, but the usual statements that you should use in the cover should be about what people can gain in reading the brochure. How will they benefit from it? Will they be smarter, safer or better? Integrate that idea into the title and you will have a good enough cover to get readers to read your color brochures.
â¢ An organized content structure - Also, your marketing material should always have an organized content structure. This basically means that the brochure should have a logical flow of concepts and arguments that people can follow.
Usually, this flow is divided into different brochure text sections so that people can slowly digest things topic per topic. Without this logical flow, people can get lost as they read random chunks of information. A good and informative brochure should maintain this logical coherence to get its message through effectively.
â¢ Quick and easy to digest material - Moreover, they must always take into account the reader and his or her knowledge. More specifically, they should be written in a way that assumes that the reader does not know anything about the said topic. This means that the content should have a quick and easy to understand format that explains every important concept to the reader in the simplest possible terms. By doing this, everyone who reads the brochure should have an easy time digesting the information it provides.
â¢ Effective use of illustrations - Great information materials also have illustrations that should help readers understand what they are reading about. Since pictures can sometimes be better and showing things than words, it is actually almost mandatory for most to have but one kind of display or another. By combining text and effective illustrations, you can really get people to understand what you are talking about.
â¢ A portal for reader action - Finally, one of the most important parts is a section with portals for reader action or feedback. This can be in the form of telephone numbers and other contact information where readers may have a chance to participate or help with the information in the brochure. This gives that valuable essence of action to readers that make an information brochure quite effective and useful.
These are the parts and concepts that make an information brochure very effective. You will need these if you really want to create an advertising material that works.