Telford, PA (PressExposure) December 11, 2009 -- As a general rule, you only have a few seconds to grab the attention of your target audience and keep it. In just the few seconds that they happen to pass by your posters, make sure that they would stop and read more of what you have to say.
Always remember that your posters or any other sales literature and print advertising tools must always be posted and distributed on public places. In addition, in order for them to create a ruckus, you need to give them a reason to read your message. You have to drive them to your message that they would not want to look at any other poster printing in the area. Otherwise, you risk losing them to your competition, and waste as well the resources and time you put to produce your print ad.
Here then are guidelines you can use to get your poster printing noticed. You may only have a few seconds to get their attention, but once you get your target clients interested, that is the start of your business growth.
Always keep it simple and sweet. It is the first rule of thumb. Never create something that is overtly exaggerated and dazzling that you distract your target audience from the crux of your message. Do not try to cram every element in. Despite the big space you have in your print poster, too much information will only make you lose the attention of your target clients. Always remember that they would be looking at your poster ad at a glance. This means that in a few seconds they will not be able to grasp everything. So be sure to keep it simple so that they can get to your message right away.
Be bigger and better. Since you need to get attention, why not make it bigger and better? Use larger graphics and images. However, a word of caution: do not use too many. If you plan to make it bigger, opt for one image to showcase in your poster. You only need enough substance and content to make your point.
Be bolder. Use attractive colors and brilliant hues. As a marketer, you have to remember that you have to have attention first before appreciation from your target audience. Force your target clients to look at your ad and make sure that they get your message at the same time.
Be readable and legible. Do not make it hard for your target audience to decipher your message. Again, you only have a few seconds to convey your point. If it takes them minutes before they can even understand your headline then you definitely will lose their attention in a snap.
Finally, never forget to test your ad. Make sure you test the effects of your design as well as its impact on your target audience, before you even put your posters to press. Get co-workers and friends to comment on your design. Be sure to have them make an unbiased opinion so you can change and edit your design before everything is printed.