IDBI Fortis Bags Bronze Dragons at 'PMAA 2009'

Mumbai, India (PressExposure) August 19, 2009 -- PMAA (The Promotion Marketing Awards of Asia) is Asia's leading Promotion Marketing Award Programme and has been in operation for over a decade. It recognizes excellence in Promotion Marketing across Asia. The PMAA sees participation from over 13 countries in Asia. It employs a 100 member strong judging panel from Asian marketing professionals.

IDBI Fortis Life Insurance Co Ltd is a joint-venture of IDBI Bank, India's premier development and commercial bank, Federal Bank, one of India's leading private sector banks and Fortis Insurance International, a multinational insurance giant based out of Europe. The campaign of "Wealthsurance Made Easy" was an attempt to present multiple facets of the product in an industry that is seen as complex by the customers. Each of the series of 13 WMEs explores a different insight and presents the product in the same light to suit the customer's needs.

Acknowledging the awards, Mr Amish Tripathi, National Head - Marketing and Product Management, IDBI Fortis, said "It is a great honor for us. We sincerely thank the awards jury and PMAA for bestowing the special award on IDBI Fortis and our agency Netscribes who conceptualized and designed this initiative. At IDBI Fortis, we believe in innovation and delivering unique and distinct offerings. We have tried to follow the same in our communication, by presenting the various facets of our flagship product, Wealthsurance. These prestigious awards are an encouragement for the team and we hope to get many more of these in the future".

Being the award winning entry IDBI Fortis WMEs will automatically participate in the MAA Worldwide Globes which will be adjudged by 140 marketing professionals' worldwide. The MAA GLOBES champions the highest standards of excellence and recognition in the marketing communications industry via the highly successful Globes Awards. Before entering the Globes program, however, entrants must first win locally through a qualified awards program in their own country. PMAA Dragons represent Asia at the MAA GLOBES every year.

WealthsuranceTM is a unique combination that aims to provide people with protected growth. The product is designed to ensure that the hard-earned money that is invested is not susceptible to unforeseen and unfortunate circumstances. With comprehensive investment choices, protected by powerful insurance options, all presented with a reasonable charge structure, WealthsuranceTM is a one-stop solution to a customer's wealth building plans. WealthsuranceTM offers investment choices such as Guaranteed Return Fund, Capital Guaranteed Fund, Monthly Interest Account, Equity Funds, Debt Funds etc. ensuring that the customer would find all his investment requirements satisfied with this one powerful product. The powerful insurance benefits of WealthsuranceTM ensure that a customer's wealth plan is not affected by unforeseen events that may strike them.

About Concept Public Relations

About IDBI Fortis:
IDBI Fortis Life Insurance Co Ltd is a joint-venture of IDBI Bank, India’s premier development and commercial bank, Federal Bank, one of India’s leading private sector banks and Fortis Insurance International, a multinational insurance giant based out of Europe. In this venture, IDBI owns 48% equity while Federal Bank and Fortis own 26% equity each. IDBI Fortis launched its first set of products across India in March 2008, after receiving the requisite approvals from the Insurance Regulatory Development Authority (IRDA). At IDBI Fortis, we endeavor to deliver products that provide value and convenience to the customer. Through a continuous process of innovation in product and service delivery we intend to deliver world-class wealth management, protection and retirement solutions to Indian customers. In just five months of inception, we became one of the fastest growing new insurance companies to garner Rs 100 Cr in premiums. The company offers its services through a vast nationwide network across the branches of IDBI Bank and Federal Bank in addition to a sizeable network of distributors and partners. As on March 31st 2009, the company had collected more than 328 Cr in premiums, through over 87000 policies and over Rs 2825 Cr in Sum Assured. Do visit to know more.

About the sponsors of IDBI Fortis Life Insurance Co Ltd
IDBI Bank Ltd. continues to be, since its inception, India’s premier industrial development bank. Created in 1956 to support India’s industrial backbone, IDBI Bank has since evolved into a powerhouse of industrial and retail finance. Today, it is amongst India’s foremost commercial banks, with a wide range of innovative products and services, serving retail and corporate customers in all corners of the country from over 575 branches and more than 1000 ATMs. The Bank offers its customers an extensive range of diversified services including project financing, term lending, working capital facilities, lease finance, venture capital, loan syndication, corporate advisory services and legal and technical advisory services to its corporate clients as well as mortgages and personal loans to its retail clients. As part of its development activities, IDBI Bank has been instrumental in sponsoring the development of key institutions involved in India’s financial sector – such as the Securities and Exchange Board of India (SEBI), National Stock Exchange of India Limited (NSE) and National Securities Depository Ltd. Please visit to know more.

Federal Bank is one of India’s leading private sector banks, with a dominant presence in the state of Kerala. It has a strong network of over 600 branches and 600 ATMs spread across India. The bank provides over four million retail customers with a wide variety of financial products. Federal Bank is one of the first large Indian banks to have an entirely automated and interconnected branch network. The Bank operates on the core banking platform and is RTGS/ NEFT enabled through which it offers state-of-the-art technology enabled products and services. In addition to interconnected branches and ATMs, the Bank has a wide range of services like Internet Banking, Mobile Banking, Tele Banking, Any Where Banking, debit cards, online bill payment and call centre facilities to offer round the clock banking convenience to its customers. The Bank has been a pioneer in providing innovative technological solutions to its customers and the Bank has won several awards and recommendations. Please visit to know more.

Fortis is an international insurance group composed of Insurance Belgium, a leader in life and non-life insurance in Belgium distributing its insurance products through the network of Fortis Bank and independent insurance brokers and Insurance International with subsidiaries in the UK, France, Hong Kong, Luxembourg (Non-life), Germany, Turkey, Russia and Ukraine, and joint ventures in Luxembourg (Life), Portugal, China, Malaysia, Thailand and India. Please visit to know more.

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Press Release Submitted On: August 20, 2009 at 4:42 am
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