IDX Broker Software is Used to Modernize and Advance the Search Function on Realtor Richard McPherson's Website

Eugene, Oregon (PressExposure) October 21, 2009 -- Richard McPherson with McPherson Homes and Land has chosen to employ IDX, Inc. to take the search function of his real estate website and turn it into a much more simplistic, modern and user-friendly way for consumers to do their property search online. Courtesy of the highly customizable IDX Broker software's association and relationship with MLS systems, home seekers in Bellevue, Washington and its surrounding areas with now be able to browse an abundant amount of property listings, coming directly from the Northwest MLS (NWMLS), and all within the comfort of McPherson's individual site.

Comprehensive and well-rounded search options are available to potential home buyers browsing McPherson's website, aiding them in narrowing their search results, in efforts to find a home that fits their every want, need and desire. One of the more unique of the search functionalities, the map search, powered by Google Maps, enabling clients to pinpoint their desired location on an interactive satellite, road or terrain map. They may then use this information to judge their relativity to close by convenience locations, main roads, other cities, landmarks and school districts, to determine if they could truly envision themselves residing in this specific neighborhood. Home seekers may then save their search preferences and opt to receive automatic email updates the moment a property matching their criteria becomes available on the NWMLS.

An administrative login page provides McPherson with the tools and resources to create a truly custom and personalized online real estate website. It is here that he can not only view traffic reports, detailing which pages on his site are most popular and are being viewed most frequently, but he also has access to his clients saved search criteria, aiding him in creating a more face-to-face feel and sense of personalization for each individual home seeker, which is often lost when dealing with real estate online. McPherson also has the capabilities to create dynamic title tags and custom XML and RSS codes, increasing his listings visibility, as well as their chances of being linked to major real estate search engines.

About Richard McPherson Residing in Bellevue, Washington, Richard McPherson is a successful realtor and leader of the McPherson Homes and Land real estate team. He prides himself and his company on being trustworthy, hard-working, honest and organized real estate professionals, in a competitive market, and will do whatever it takes to ensure that their clients and happy, treated with the utmost respect, and in turn, find the home of their dreams in the most time efficient manner possible.

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

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Press Release Submitted On: October 21, 2009 at 11:31 am
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