Iams UK Reports The Credit Crunch Is Affecting Family Cats

, United Kingdom (PressExposure) November 10, 2008 -- Cost-cutting tips to stop our furry friends breaking the bank

Desperate times are prompting households across the country to stem their pet outgoings, which includes the estimated £110million wasted each year on unnecessary vet fees caused by poor diet. As a result, many households are being forced to prioritise on the human essentials, leaving UK pet owners unsure about how to care for their pets on a budget.

Independent research conducted by Iams UK, in conjunction with a panel of UK vets, has revealed that switching premium pet food for left-overs or homemade meals is seen by most as the cost-cutting answer (15% of owners admit to treating cats like a child with a diet of ‘human’ food). However, this approach can end up costing more in the long run, as 52% of vets said they’ve seen a rise in cases caused by poor diet, of which treatment can cost up to £200.

“With the credit crunch in full swing it’s understandable that families are tightening their belts and prioritising on the essentials. However, owners need to think twice before cutting corners on pet food, as in the long run this will only lead to more outgoings with expensive vet bills when cats get sick from a poor diet” said Vicky Halls, leading cat behaviour counsellor and Iams spokesperson.

Vicky continues, “By shopping savvy, the family cat needn’t be a casualty of the credit crunch. The first step for cat owners is to read the label to know the true value of their purchase. Iams Pro-Active Nutrition is nutritionally a high quality food you can feed your pet to help keep them happy and healthy, plus gram for gram will go further than any wet food.”


1. Switch from wet to dry food, a little goes a long way – The launch of Iams new 4:1 campaign has identified that 55g of Iams Pro-Active Nutrition is all your cat needs to get its essential nutrients each day, compared to the equivalent of 4 x 100g servings of wet food [http://iams-cat.iams.co.uk]*

2. Log on to save £££’s – From food to cat litter, buying pet essentials in bulk online from reliable sites allows for price comparisons and huge savings to be made

3. DIY toys & treats – Just like children, cats are more interested in the wrapper something comes in, rather than an expensive toy - from empty cardboard boxes to putting food inside an old toilet roll tube! Also, pampering your cat in regular grooming sessions will mean no need to pay out for a professional groomer

4. Get the vet in the diary – Keeping up to date with vaccinations can reduce the risk of your cat getting ill. A healthy cat may only need a once-a-year vet check!

Case Study Since going down to one salary to have Megan, now seven months, new mum Katie McLean is only too aware of having to cut corners, but she never thought her cat Mani would suffer as a result. “Before our daughter Megan came along we treated Mani like our child, so we’d never dream of putting his health or wellbeing at risk intentionally. However, I soon discovered that’s exactly what we’d started to do when he got ill and the vet explained the cause was the mixed diet I’d been feeding him, which included scraps from the dinner table.”

Katie continues “Like most families saving a few pounds is still essential for us at the moment; however with Iams top tips I now know where to look to make my money go further and keep Mani fit and happy.”

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For more information about Iams and activities Iams is involved in, go to Iams UK [http://www.iamsfriendforlife.com], Iams UK [http://www.whatsinyourcatfood.co.uk], Iams UK,
Iams UK.

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Press Release Submitted On: November 10, 2008 at 8:21 am
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