Imhoff Says Yellowfin Collaborative BI Brilliant and Pricing Model Stunning

Melbourne, Australia (PressExposure) August 31, 2012 -- The BBBT is a BI forum based in Denver, Colorado. The BBBT is a gathering of leading BI analysts, experts and practitioners, who participate in regular half-day briefings with 'interesting and innovative BI vendors'.

Imhoff - BBBT host and Present & Founder of Intelligence Solutions (the company responsible for coordinating the BBBT and producing its events) - applauded Yellowfin's continued commitment to consumerizing its BI platform, and making it as accessible as possible to a wider business-user-oriented audience, by developing its pricing model and Collaborative BI [] functionality.

Imhoff: Pricing model "leaves me speechless"

Imhoff stated her admiration for Yellowfin's new business model, which has seen the vendor significantly reduce its price point to $1000 per user per year, introduce a $3000 per year five-user starter pack, and simplify its licensing model to include one access-all-areas user type.

"@YellowfinBI has changed its pricing to $3000 a year for 5 user entry points! Wow!!" tweeted Imhoff on the associated Twitter stream under the hash tag #BBBT during Yellowfin CEO, Glen Rabie's, group BBBT presentation earlier that day.

Yellowfin's new pricing model is designed to make BI more accessible to a wider range of companies and make large deployments and widespread user adoption a reality, rather than a catch cry.

Rabie also said, in the subsequent one-on-one interview with Imhoff, that the pricing restructure was part of Yellowfin's mission to help its customers "fall in love with Yellowfin".

Access the podcast of that interview here: []

"And I think you've done some things to help your customers love you," said Imhoff. "One of those is your pricing model... it's stunning to say the least - it leaves me speechless."

Collaborative BI at the center of Yellowfin's BI platform

"You've also put a great deal of focus on Collaborative BI," said Imhoff.

"One of the things that Colin [White - a fellow BI analyst] and I have focused on in the last six months is in fact Collaborative BI, and we have a repot that will come out soon on that, and we looked at it [Collaborative BI] as having three components."

"The first one was collaborative interaction - you want to be able to send out and show reports and get them back with comments and so on."

"The second one is the information enhancement, so not only do I want to share things with you, but I want to be able to add my comments to it, or add links to other information, or explanations as to why something is trending upward or down. That is, understanding why information is changing, and what it actually means. So it's this idea of enhancing the information by adding peoples' expertise along with the analytic result."

"The third one is the collaborative decision-making. So we'd like to not only be able to share the information with people and comment on it, but when we make a decision based off these assets, we can track and figure out what decision was made, and then maybe even analyze that later, to say was it a good decision or a bad decision. And, if it was bad, why?"

"So, you [Yellowfin] have kind of taken all that to heart - thank you very much first of all - and built features inside Yellowfin that support these three collaborative components."

About Yellowfin

Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

About Yellowfin

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000
Victoria, Australia
+61 0 3 9090 0454

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Press Release Submitted On: August 31, 2012 at 12:03 am
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