Sudbury, United Kingdom (PressExposure) April 18, 2012 -- Within the last two months the American Resort Developers Association (ARDA) and the UK Timeshare Association (TATOC) recently came together for their annual meetings resulting in huge success. A coming together of leading industry figures and even timeshare owners yielded fruitful and compelling discussions on the future of the industry.
Whilst the focus differed between the two conferences taking place on other sides of the Atlantic, one of the common touching points was the industry's typically poor handling of social networking.
Professor Dimitrios Buhalis, speaking at a keynote of the TATOC 2012 conference in March highlighted the importance of social networking and how it is set to change the Timeshare and Holiday industry. The concerns about the aging persona of the timeshare industry appear to be riding on its own ability to adopt the new technology which is cherished by younger generations.
The most sobering thought from the professor's keynote was the fact that the timeshare industry's reluctance to take the bold step towards social networking could eventually contribute to its downfall. Today an active and credible social media presence is considered to be a hallmark of quality for businesses whereas an absence can often be misinterpreted as something far more sinister.
At ARDA World 2012 the forum on social networking generated significant buzz and excitement because of its direct approach at pinpointing where companies are going wrong with social networking and discussing the virtues to those who are still as yet to approach it. The collaborative nature of social networking presents a massive opportunity for the timeshare industry and it is something that we are all missing out on, Jason Tremblay of Timeshare Authority and the newly branded VacationOwnership.com suggests.
During an interview from ARDA world Tremblay goes on to note that if every large property developer supported the activities of the large timeshare organisations, re-post, syndicate and retweet content like blog posts, facebook messages, press releases and videos all of the negative search results, related to timeshares would soon disappear, to be buried underneath this swell of authoritative and positive content.
Tremblay asserts that this can be achieved through a conceited effort by the community, adding extra emphasis to the fact that "this is not a dream". The progression of social media and its use within the timeshare industry is a product of everyone getting together and collaborating, "making a commitment to make it happen".
Travel & Leisure Group have had varied results from social networking, having adopted Twitter and Digg amongst others to help advertise new timeshares registered for sale as well as news and blog posts, which there is a conceited effort to produce and publicise. "It sounds as if the industry is heading in the right direction as far as social networking is concerned. Jason's encouraging words from ARDA World are well met and it is hoped that others will follow suit in this adoption of social media by the timeshare industry" Travel & Leisure's SEO and Digital Media Executive, Chris Green expressed positively.