Roselle, New Jersey (PressExposure) January 30, 2012 -- Running through New York City, trying to use the GPS on your phone to find your way through the perpetually confusing streets, or just playing games on the subway to pass the time in the dark tunnels, there are myriad drains on your phone throughout the day. It is nearly impossible to keep it from dying before 5 p.m.
And if it dies, what then? Most stores do not allow customers to charge their phones using store outlets. If you forgot your charger, then you had better turn off your phone and save that last bit of battery for emergencies only.
Jessica Gonzalez, the founder of InCharged, had these problems, and decided to do something about it by creating the InCharged cell phone charging kiosks.
"There are basically machines and kiosks for everything. Why can't there be a place where I can just plug in and charge my phone, or borrow a charger?" says Gonzalez.
Gonzalez researched the idea, and decided to create a product herself from scratch. She looked at what was available, and began to create something better, that would provide more benefit to the consumer.
She devised a plan to provide free cell phone charging for people who were far from their home chargers, people wrapped up in their busy days. InCharged developed two types of charging kiosk, called In-Fuse and In-Volved, both of which can charge not only cell phones, but digital cameras, mp3 players, tablets and iPads. The charging tips are compatible with 95% of all cell phones.
InCharged is able to provide this free service for consumers by giving everyone what they want. Venues benefit from the increased foot traffic that having a free cell phone charging station brings, advertisers from the unobtrusive advertising mechanism and consumers are able to stay connected to the world around them.
Advertisers sponsor the kiosks, getting a captive audience for their output while people are being given what they need-more battery life for their phones. The kiosk fixes a problem often found in advertising.
It gives back to consumers right away, "as opposed to billboards or other forms of advertising, which are always taking away." says Gonzalez.
The kiosks are incredibly user-friendly. All you have to do is download the InCharged application, find the closest InCharged charging kiosk and plug your phone in. That's it-and then you are free to explore the coffee shop or bar you are at. InCharged is also available for charging your phone while waiting at the hospital, doctor's office, bus station, airport and many other locations.