Delhi, India (PressExposure) January 07, 2010 -- Smart Delhiites saved over Rs.2.5 lakhs in under 2 months by shopping collectively online in groups through mydala.com, a unique start-up portal that helps individuals get deep discounts that were so far available only on corporate deals. While social media like Facebook and Twitter focus on social networking, MyDala harnesses the power of group buying to facilitate social commerce.
The name, MyDala, derives from dala in Sanskrit meaning group. The concept is the brainchild of woman-entrepreneur Anisha Singh, who began her career on Capitol Hill working with the Clinton administration at National Womenâs Business Association, helping women entrepreneurs raise funding for innovative women-led businesses. While at Centra Software, she gained insights into web-based applications by managing strategic partnerships with leaders in the e-learning space such as Oracle, Microsoft, Saba, Blackboard and Skill soft.
MyDala has already partnered with more than 60 popular businesses across India and is in active discussion with many more. These deals would be available for casual dining and fast-food restaurants, shopping (clothing, handbags, shoes, etc.), health and beauty (massages, salons, gyms, etc.), recreation (movies, paintball, bowling, etc), services (drycleaners, cooking classes, dancing lessons, etc), and events (live music concerts, cricket matches, etc).
Explaining how mydala.com is changing buying behavior among consumers, Anisha says, âThe response from Delhi has been beyond our expectations. In less than 2 months of launch, Delhiites bought as many as 532 deal vouchers to Delhi's restaurants, bars, movies, salons, yoga and much more, each offering savings ranging from no less than 35% and going up to a whopping 80%. These are the kinds of discounts only corporate clients could manage to get till now, and were generally beyond the reach of individual customers.â
MyDala ties-up with leading businesses in the city by providing them a minimum guarantee of customer footfalls in lieu of deep discounts. It then promotes one such deal everyday, which generally lasts for 24-48 hours. People can register free of cost to buy these deals and also get email and SMS notifications of daily deals that may interest them. The deal goes live only if a specified minimum number of people buy the deal vouchers within the promotion period. This group size may generally range from 5 to 30 people â and the group may consist of complete strangers or your friends and relatives.
Some of the recent deals promoted on MyDala offered 50% at Chi restaurant, 50% off at Tabula Rasa, 65% off on authentic traditional Kerala Ayurvedic spa for 2 people, and 60% off on pedicure, manicure and facial, full-body waxing, bleach et al from the celebrated Blossom Kochharâs Pivot Point Academy. The promotions also saw Delhi grab movie tickets for Avatar for just Rs.20/- and avail similar deals for 3 idiots. D&A shoes and bags worth Rs.2500 are also available at just Rs.1400 on MyDala. Upcoming deals will include discount offers on more fun items like temporary tattoos, World of Wonders, Noida, and Quash Qai restaurant.
Says Anisha, âWe have been promoting MyDala.com through aggressive grassroots-level viral branding campaign in online media including Facebook, Twitter, Orkut and on blogging sites, to promote awareness to get more people to form benefit groups. From time to time, we also feature promotional deals. For example, to mark the New Year, we recently offered Airtel Prepaid vouchers worth Rs.100 for just Rs.50.â The biggest saver till 31 March 2010 will also get 2 return tickets to Bangkok from MyDala, adds Anisha.
MyDala is scheduled to be launched in Mumbai on January 11, followed by launches in other cities like Bangalore, Pune, Chennai, Hyderabad and Kolkata.
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