Inauguration of India's first Audi Terminal Showroom

New Delhi, India (PressExposure) July 20, 2009 -- • New and trend-setting dealership architecture heralds Audi quality of sales drive • Tiers: "Investment demonstrates confidence in the market's strength" • Largest luxury car showroom in Kerala; spread over 9000 square feet area with display of eight Audi cars • 6000 square feet of dedicated space for workshop and premium body shop

Audi, the German luxury car manufacturer, today announced the opening of the country's first Audi terminal showroom in Kochi. 'Audi Kochi' is Audi's flagship showroom in India that exemplifies the latest and exclusive terminal architecture of Audi. The purpose of the Audi terminal is to increase the visibility of the brand through a design that is instantly recognizable in the metropolises around the world. The visionary dealership in Kochi has a 9000 square feet wide area exclusively dedicated for sales.

Mr. Benoit Tiers, Managing Director of Audi India, said, "Audi Kochi epitomizes the new terminal concept that offers a unique Audi experience to our customers around the globe. Audi's brand philosophy "Vorsprung durch Technik" stands for progressiveness, sophistication and exclusivity and 'Audi Kochi' embodies the same. This dealership offers a world class service standard that is a norm for Audi. It will strengthen Audi's foothold in the south Indian market and reinforce our commitment to reach out to customers." As the most visible sign of the sales offensives, the Audi terminals will create an exclusive brand presence at hundreds of dealerships worldwide. In emphasizing the dynamics of the curve, the terminal's architecture of the renowned office Allmann Sattler Wappner embodies the trend-setting luxury of the brand. The curve dominates the design of the presentation areas and of the windows in the Audi terminals. The architectural concept's aluminum facade reflects the German car maker's expertise in lightweight design.

The new Audi terminal in Kochi is an addition to the worldwide examples of the new Audi corporate architecture that are already located in cities such as Tokyo, Geneva, Sydney and Munich. By the end of 2012, more than 350 Audi terminals are to be created worldwide.

Audi Kochi is Audi India's second largest dealership with 9,000 square feet exclusively dedicated for sales and a display of eight Audi cars. The world class interiors are designed using unique and exquisite materials from different countries in Europe. As the new dealer of the brand with four rings, it aims to intensify the fascination that customers and visitors have with Audi World. Initially, this pioneering dealership will have 17 highly skilled and trained employees from Audi to service customers. An additional area of 6,000 square feet houses a premium body shop and workshop with state-of-the-art technology. It reaffirms Audi's commitment to provide world-class service standards to Audi owners.

Audi Kochi will give its customers the progressive Audi brand experience not only with the latest international standards of Audi Corporate Identity but also with Audi's complete range of models. The exclusive super sports car Audi R8 will be on display for the opening.

AUDI AG AUDI AG develops and produces luxury cars and sold worldwide a total of 1,003,000 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname ("hark!").

The Audi model range in India comprising the new Audi A6, Audi A4, Audi A8, Audi Q7, Audi TT, Audi R8 and the soon to be launched performance SUV Audi Q5 is available in India at present in twelve exclusive dealerships across the country:

Audi Gurgaon - Orchid Centre, Sector - 53, Golf Course Road

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Mr. Benoit Tiers, Managing Director of Audi India, said, "Audi Kochi epitomizes the new terminal concept that offers a unique Audi experience to our customers around the globe.

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Press Release Submitted On: July 20, 2009 at 10:27 am
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