Indian DTH Industry Remains Upbeat Amid Recession

Delhi, India (PressExposure) July 02, 2009 -- The DTH service market in India has emerged as one of the most lucrative markets which have successfully resisted the impacts of the current economic slowdown. The slowdown has certainly proved a boon for the Indian DTH industry as people have now started to cut on their entertainment expenditure and instead of viewing movies at theatres, they are preferring to stay at home with their television sets. The industry is anticipated to add nearly 5 Lakh subscribers per month during 2009 and the numbers are forecasted to surge further at a CAGR of around 30% through 2012, says our new report, “Indian DTH Market Forecast to 2012”.

Our report attributes the anticipated growth to the efforts of DTH industry players who are all trying to lure viewers by cutting down prices as well as offering perks even though it translates into loss of Rs 1,600-2,000 on each new subscriber acquired by them. They have started to offer a number of value-added services such as ‘movie on demand’, live recording of TV content, matrimonial match-making, etc.

“With over 130 Million TV homes, India offers large room for growth in DTH services as the technology can be used to offer DTH services in remote location, where setting up of cable networks seems impossible, or is highly expensive”, says a Sr. analyst at RNCOS. It is forecasted that DTH will capture over 21% of TV homes in India by 2012, up from around 10% now.

Our report, “Indian DTH Market Forecast to 2012”, provides thorough analysis of the current market performance and the future outlook of DTH services market in India. It gives detailed analysis of the success factors and also helps in determining what all are the issues or the hurdles in front of the burgeoning DTH services market in the country. The study also explains the reason for why all the incumbent players have been investing huge amounts into the promotion and marketing of DTH services in the country, despite the current economic slowdown.

For FREE SAMPLE of this report visit: []


About RNCOS E- Services Pvt. Ltd.

RNCOS, incorporated in the year 2002, is an industry research firm. We are a team of industry experts who analyze data collected from credible sources. We provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.

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Press Release Submitted On: July 02, 2009 at 5:22 am
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