Insecticides (India) Limited Acquires MONOCIL Brand

Hyderabad, India (PressExposure) March 09, 2011 -- Insecticides (India) Ltd. (IIL), a BSE & NSE listed Agrochemicals manufacturing company has acquired MONOCIL, India's most popular agro chemical brand & highly accepted among the farming community since years.

MONOCIL is a systemic insecticide cum acaricide with contact and stomach action which controls broad spectrum of pests in a wide range of crops and is one of the largest selling molecules. With this IIL's basket of products have become very strong and impressive with Lethal, Victor and Thimet.

IIL is going to launch 7 more molecules in the first phase namely Metro, Shark, Rambo, Super Star, Victor Gold which comes in the insecticides category, Dyanamite Plus - a powerful Acaricide and Ultra is a fungicide. IIL regularly adds new products to its range of products with its aim to provide the best solution to the even small and marginal farmer's at the most competitive prices.

According to Mr. Rajesh Aggarwal - Managing Director, Insecticides (India) Ltd., "MONOCIL and these 8 new products will help us to strengthen our customer base. We have always strived hard to provide complete crop solution to the farmers in IIL's umbrella. We are also going to manufacture Monocrotophos technical shortly, and will consume a big share internally which certainly help us to improve our top line and the bottom line.

According to Mr. Garg VK- General Manager, There is big demand of Monocrotophos in southern region. Last year its sale in south was about 3800 kl which may cross 4200 kl this year. This is the second largest selling molecule in this region. This acquisition will help us in heighten our sales by way of broadening our customer base.

As a part of our CSR activities, we are encouraging the farmers for the inclusion of Pulses/Vegetables in crop rotation to increase farm income. We are promoting new agricultural techniques amongst the farmers through crop seminars, farmer meeting, demonstrations and field days at farmers fields etc. We are also providing literatures etc. for the control of various pests like weeds, insects-pests & diseases to create the awareness amongst the farmers. We are also educating the farmers for the safe and judicious use of agro chemicals. Adoption of schools and girl child education has been also part of our CSR agenda for last 4 years."

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About IIL
Insecticides (India) Ltd. (IIL), BSE & NSE Listed Company is one of the premier agro-chemical manufacturer in India. IIL, with wide acceptability of Tractor brand - its umbrella brand of about 90 agro products and the largest selling brands Lethal, Victor, Thimet, Indan 4G, Hijack and Sharp today has a pan India presence. The strength of IIL is the confidence and commitment of its distribution network spread across the country.
For production of a wide range of agro-chemicals and pesticides, IIL has set technical and formulation units at Chopanki (Rajasthan) and Samba (Jammu) respectively. Two new units at Udhampur (J&K) and Dahej (Gujarat) are ready to roll out the production very soon. IIL has established an R&D centre recognized by Department of Scientific & Industrial Research, Ministry of Science and technology to identify, develop and manufacture high value added, complex new molecules for introduction in generic market.

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Press Release Submitted On: March 09, 2011 at 9:14 am
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