Denver, CO (PressExposure) August 25, 2009 -- Integrity Direct, the world’s leading direct-to-consumer and direct-to-church Christian music provider, has selected Dovetail to develop, host, maintain and provide access for its multi-million name database. The Dovetail solution will enable Integrity Direct to easily and effectively access and use all of their marketing data for direct marketing purposes.
Integrity Direct is a wholly-owned subsidiary of Integrity Media, a privately owned media communications company that produces, publishes and distributes Christian music and related resources that are sold throughout the United States and in over 160 other countries.
“We’re excited about our relationship with Dovetail and look forward to developing ways to better serve our customers,†said Doug Meduna, Senior Vice President and General Manager of Integrity Direct. “Dovetail is uniquely qualified to understand and meet our needs as a niche marketer. Their expertise and user friendly tools continue to exceed our expectations.â€
“Dovetail is thrilled about the partnership between Integrity Direct and Dovetail,†states Jeff Barela, COO of Dovetail. “We are excited about the Dovetail marketing database supporting Integrity Direct’s innovative direct marketing initiatives and we look forward to a long and productive relationship with Integrity.â€
Integrity Media/Integrity Direct Integrity Media is the world’s largest independent Christian music publishing/recording company, providing music, video, digital and related resource products. The company is headquartered in Mobile, Alabama, with subsidiary offices in Tennessee (U.S.), Singapore, South Africa and the United Kingdom.
Integrity Direct is a wholly-owned subsidiary of Integrity Media that provides all of the company’s music products as well as original, inspirational greeting cards created in partnership with DaySpring®/Hallmark through direct mail and internet sales channels. To learn more about Integrity Direct, visit their website at http://www.integritydirect.com.