Sofia, Bulgaria (PressExposure) April 16, 2008 -- Intellecta Srl an Italian strategic marketing consultancy is collaborating with the Bulgarian Capital business weekly on the second edition of the Marketing Forum in the country. The aim of the forum is to become a venue for all marketing specialists in Bulgaria, as well as in the region. That is why to participate as Key Note speakers Jay Conrad Levinson - the father of Guerilla Marketing and Sahar Hashemi â co-founder of Coffee Republic have been invited. The event is to take place on May 29th in the National Theatre in Sofia â the capital of Bulgaria.
Intellecta Srl which works on marketing projects both in Italy and Bulgaria has been invited by the organizers as a marketing consultant of the event, to bring in international know-how and expertise. The theme of the Forum is Marketing Innovation thus the selection of the Key Note speakers - for their knowledge and work on innovation in marketing.
âThe aim of the Forum is not only to gather together the best Bulgarian marketing talent, but also to challenge everyoneâs views on the future of marketingâ â says Christina Vlahova, General Manager of Intellecta Srl âMarketing Innovation was the theme of the first marketing forum on which we were working together with our colleagues from Capital last year. And it is the theme of this yearâs forum as well â since marketing innovation is always relevant and never the same. What was innovative last year is mainstream marketing today. But there are new innovative marketing concepts we are going to discuss and that is why we have invited such an array of leading speakers on the topicâ
Both Key Note speakers â Jay Conrad Levinson and Sahar Hashemi are known for their work and innovative marketing concepts.
Jay Conrad Levinson is the author of the best-selling marketing series in history, âGuerrilla Marketing,â plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Sahar Hashemi has come along way since 1995 when together with her brother Bobby; she founded Coffee Republic, and built it into one of the UKâs most recognised high street brands with a turnover of Â£30m. In 2005 Sahar launched her new business idea-SKINNY CANDY- a brand of sugar free confectionary. It has already received wide press coverage and is available across big department store chains throughout the UK.
Capital newspaper is the leading business weekly in Bulgaria. The newspaper was launched in 1993. And has always supported the principles of quality journalism, ethical standards and responsibility towards the readers. Since its creation Capital has always dedicated two pages from its content on the topics of media, marketing and advertising.
To provide these key note speakers for the venue has been the newly opened office of CSA Celebrity Speaker in Bulgaria, entrusted with the management of speakers' services, who are among the worldâs most outstanding personalities from the field of professional business, academia, politics, sport, entertainment and the arts.
For additional information on the news that is the subject of this release, contact Intellecta Srl or visit http://www.intellectasrl.com
For additional information and registration to the Marketing Forum visit http://www.miforum.eu