Beverly Hills, CA (PressExposure) August 06, 2012 -- According to Wikipedia, a press release is "a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks." As the nature of the media has evolved, so have the public relations and marketing industries. When it comes to marketing, image and brand management are some of the most important aspects to consider. In today's world, press releases are an essential part of online advertising strategies. With the wide spread of internet marketing, companies need to make sure to diversify their advertising techniques in order to keep the public up to date with news, public announcements and marketing information.
Internet Marketing Company's Russell Rabichev wrote a new blog, discussing the importance of press releases to small businesses. "Online Marketing Companies are helping small business transition from paying a lot of money for traditional, print advertising, to paying less, and seeing more results with online marketing. Press releases are an integral part of the marketing campaign of any business."
"Quality press releases play an important role in converting normal inquiries into sales. Ultimately, providing keyword-rich and informative content is necessary in order to make an impact with your potential clients who are looking for information related to your niche," Rabichev stated.
Rabichev outlined what every successful press release should have, "a well-worded press release headline may contain keywords related to major themes of your news. Throughout the text, including high volume keywords and phrases without altering the tone of the release, will not only grab the attention of your target readers, but is also extremely important for SEO purposes."
"Use of targeted keywords as anchored hyperlinks pointing back to your website in press releases ensure an SEO boost. Embedding hyperlinks into your release is a great way to increase your rankings and drive traffic to your website," Rabichev continued.
Furthermore, Rabichev stated that "adding a multimedia image or video to your release will not only make your news release more graphically pleasing, but it will also index the releases in image search engines like Google and Yahoo!, and create more visibility for your website."
Internet Marketing Company delivers effective and cost-effective SEO services that help companies compete and attract new customers driven by listings among the top search engine results. Professionals at the Internet Marketing Company have the expertise and experience to enhance exposure of a business on major search engines. And the better a brand's exposure, the better a company can reach the customers and prospects who rely on search engines every day to research, find, and buy new products and services. With SEO from Internet Marketing Company, everyone can see results--fast, easy, and guaranteed.
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