Toledo, Ohio (PressExposure) May 27, 2011 -- There is no way around it. Technology is changing our lives whether we choose to embrace it or not -- both personally and professionally. Business owners can benefit greatly when they understand how to take advantage of many of the internet technologies to grow their businesses.
AdviCoach Patrick Good of Maumee says, "This is an exciting time for business owners to explore new ways of bringing more targeted visibility to their business. Internet marketing, including social media marketing, is a more personal way to reach customers and prospects, and it can be more effective in lead generation than traditional forms of marketing."
"Digital or internet marketing helps business owners heighten awareness about their businesses, products and services," says Good. "Internet marketing tactics work interactively to give a business owner a compelling, searchable and dynamic presence in the online market space."
According to Good, having a content-rich website that is search engine optimized is now par for the course. The new question to ask is: "Can your website be found using mobile technologies?" Another equally important social media tactic to leverage is creating a professional presence on LinkedIn. "More and more business professionals are using LinkedIn to build relationships, meet new contacts and market their business. It's not how you feel about the technology, it is about what the technology can do to grow your business," Good added.
For example, creating a professional LinkedIn presence that includes your business information will:
Increase the visibility of your company, products and services;
Give you the ability to research your competition, customers, or partners;
Allow for easy collaboration with colleagues and customers
Position yourself as an industry thought leader; and
Allow for loyal, happy customers to post testimonials of your work.
With currently over 53 million users, Good says LinkedIn has many tools for connecting you to customers, prospects, and industry thought leaders. And many companies are not utilizing the functions available to them due to simple lack of awareness. Good suggests going to the following link for an ebook on How to Use LinkedIn for Business!