Dublin, Ireland Ireland (PressExposure) April 23, 2007 -- Planning the marketing strategy for auto-betterdeals.com, one collaborator presented the idea of organizing an inaugural prize competition to attract customers. But George Peterson, marketing manager, did not agree on that, pointing at the fact that call centres use these competitions to obtain customer data. Following Peterson, his own family suffered several months from constant phone calls. The callers referred to a competition someone had participated in but then wanted to sell something.
Referring to cases like this, Peterson explained that in recent times consumers tend to have a negative attitude towards prize competitions. He argued that they assume that enterprises have to sell the obtained data in order to amortize the expensive lure used as a prize. In view of this, Peterson made out a possible image loss for auto-betterdeals.com. âThere are sufficient new and used cars, insurances, and finance matters! We do not need any other arguments to show consumers that our site is worth a visit,â he expressed confidently.
After a brief discussion the whole department agreed upon the fact that prize competitions, additionally, violate the portalâs working codex, which consists in reducing the userâs informational overload by filtering the supplied selection of information instead of further distracting them by even more impressions and improbable prizes.
Regarding the economic viability of this rejecting attitude, again Petersonâs argument convinced the department. Everyone considered the number of new and used cars, insurances, finance alternatives, accessories and testimonials presented on auto-betterdeals.com as a convincing argument for all potential customers.
One of the most recent creations by the network of vertical domains www.betterdeals.com, the Internet portal www.auto-betterdeals.com [http://www.auto-betterdeals.com/] stands as an example of the networkâs innovative orientation. Active since the end of 2003, the portalâs team of passionate Internet professionals intends to implement an everyday guide to the constantly growing offer of information, products, and services provided on the Internet. Go Advertising Limited, Dublin, manages and creates betterdeals.com.