Spoknne, WA (PressExposure) September 28, 2009 -- VDM Verlag Dr MÃ¼ller AG & CoKG has just published Dr.. Howard Edward Halller's newest book, which is focused on Corporate Entrepreneurship, which is entitled "INTRAPRENEURSHIP SUCCESS: A PR1ME EXAMPLE."
Intrapreneurship is the secret weapon for success at: 3M, Toyota, Apple, Sony, GE, W.L. Gore, PRIME Computer, Rubbermaid, and many other successful corporations. Intrapreneurship is essential for major corporations to succeed in these difficult times and this book provides keen insight on Intrepreneurship Success.
Dr. Howard Edward Haller's newest book (which based on his 1982 Master's Degree in Management Thesis), "INTRAPRENEURSHIP SUCCESS: A PR1ME EXAMPLE" shares how a rapidly growing young company used Intrapreneurship to grow both their sales and profits from being a modest little OTC traded firm with only $50 million in annual sales to over $480 million in annual sales, with strong profits, in just five years. In fact in those five years Prime Computer, Inc. went from just an OTC list company to being the #1 performing stock listed on the New York Stock Exchange [NYSE] in 1980.
Apple's Chairman, Stephen Jobs popularized the term "intrapreneurship" in his very much on point quote in an article in the September 30, 1985, issue of Newsweek, in which he said, "The Macintosh team was what is commonly known as intrapreneurship-only a few years before the term was coined - a group of people going in essence back to the garage, but in a large company."
Professor Rosabeth Moss Kanter, of the Harvard Business School, share the concept in her best selling 1990 book, "When Giants Learn to Dance," that intrapreneurial development is essential to a corporation's survival.
Best-selling author, John Naisbett, in his book "Re-Inventing the Corporation" (1986) noted that intrapreneurship is one of the best solutions for businesses to find new products and markets.
This is an insightful and first hand comprehensive account of Intrapreneurship Success. The newest book by Dr. Haller qualitatively and quantitatively documents PR1ME Computer, Inc.'s intrapreneurial creativity and financial success. Creating PR1ME Leasing helped to shorten the "super-minicomputer" sales cycle, increase profits on individual computer sales transactions, increase sales, deliver additional profits from the "back-end lease residual value" paid by the computer lessee to PR1ME, and provide significant tax shelter to the parent PR1ME Computer, Inc.
VDM Verlag Dr MÃ¼ller AG & CoKG also published in November 2008, Dr. Haller's groundbreaking leadership and overcoming adversity research: "Leadership and Adversity: The Shaping of Prominent Leaders"
The 16 prominent successful leaders, who overcame adversity and became leaders, were all interviewed by personally by Dr. Haller. Five internationally known & well respected leadership scholars peer reviewed his groundbreaking leadership research and his findings, including: Dr. Ken Blanchard, Jim Kouzes, Dr. John Kotter, Dr. Paul Stoltz, and Dr. Meg Wheatley.
"INTRAPRENEURSHIP SUCCESS: A PR1ME EXAMPLE," was just published by VDM Verlag Dr MÃ¼ller AG & CoKG on September 25, 2009.