Invista's Cordura(R) Brand Team Welcomes Laurie Kronenberg, North American Workwear And Protective Apparel End-Use Marketing Manager

Wichita, Kansas (PressExposure) July 14, 2009 -- INVISTA’S CORDURA® brand team welcomes Laurie Kronenberg as North American workwear and protective apparel end-use marketing manager, a newly created position which fits within the CORDURA® brand’s At Work segment. In this role, Kronenberg will analyze market and industry data to develop insights into next-generation products and services as part of INVISTA’s dedication to the North American workwear and protective apparel industries. She will also develop and execute marketing plans to increase brand recognition among workwear manufacturers who seek fabrics that are both durable and functional.

“Laurie is a valuable addition to our team,” said Bill Colven, global CORDURA® brand business director. “Her strong development experience will help the workwear and protective apparel areas of our business expand reach throughout North America.”

Kronenberg brings seven years of new-business and product-development experience to her new position. Previously at INVISTA, she served as commercial development manager. Prior to that position, she worked as new business development product manager for WL Gore & Associates and The Dow Chemical Company. She earned her Bachelor of Science in chemical engineering from Bucknell University and her Master of Business Administration from The Ohio State University.

About INVISTA INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’S global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit

About Cordura

CORDURA® brand is the registered trademark of INVISTA for durable fabrics. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is used in a wide range of products, including luggage, backpacks, boots, military wear and performance apparel. For more information, visit

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Press Release Submitted On: July 14, 2009 at 10:57 pm
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