Ironroad AB Expands the User Base of VMS and Modifies the Features of the App

Stockholm, Sweden (PressExposure) July 08, 2011 -- VMS (video message service) - "See what I'm saying."

Ironroad AB, a leading Swedish company in mobile video services and the winner of "The Gold Mobile Award" for the best new company of the year in 2006 is expanding the subscriber base of its flagship product. VMS was developed in 2008 but fully launched in 2010. It is a Smartphone app that allows its users to do video messaging and video blogging through mobile phone.

Ironroad AB has further enhanced numerous features of the product ever since its launch in 2010 for better utility of the same.

Wi-Fi connectivity enables free exchange of video content with the app. This app can be downloaded free from the Android Market or App Store. It is easy to use and a VMS menu is almost the same as a text message menu comprising of inbox, outbox, sent items, free content, and Premium content (paid services). Video messaging with VMS is extremely user-friendly, as the user has to create a video and just send it to the desired contact.

VMS is fast and supports up to 5 minutes of video content. It has superior picture quality in comparison to MMS and text can also be added to the video content.

Users can not only access their video blogs as well as the blogs for which they are subscribers but also create and upload new videos to video directly from their phone. This implies that users can watch and even upload videos at anytime using their phone. It will help bloggers in updating their video blogs more frequently thereby increasing the popularity of the blogs. This will contribute in an upsurge in video blogging. In addition to this, it will also facilitate users to utilize the benefits of VMS for commercial uses. Enterprises can utilize their official blogs to reach out to their target clients for promoting their brand, product, or service.

Video message service also enables mass distribution of VMS for commercial use. Mass distribution of video SMS or banner advertisements in distributed content can help enterprises reach out to numerous mobile phone users around the globe in a cost-effective way.

Special attention has been paid to the privacy feature of this Smartphone app. Every user needs the permission from the other users in order to share video content. This permission is in the form of a subscription. In addition to this, all the VMS content is centrally stored. This means none of the VMS content is saved on the phone restricting access to the same from anyone but the user who can access the mobile phone. This also illustrates the fact that a separate phone memory is not required to save the content for VMS. The user can also access the VMS menu from any phone using the personal identification number allotted to each user.

- Before the official launch of VMS in Sweden, each feature of the service has been accurately designed for the effective use of this Smartphone app for its users. VMS is the future of communication that is easy, fast, and pocket-friendly. Its innovative technology aims at bringing people closer to each other, says Tor Pedersen, Vice-President for Ironroad AB.

Subscribers can also access their VMS menu at

About the Company

Video message service is the flagship product of Ironroad AB, a leading mobile video development company with its headquarters in Sweden. The enterprise has its offices in Norway, Denmark, Germany, Spain, Indonesia, India, and Philippines. This Smartphone app has immense scope for personal as well as commercial use for its users.

For more information, please contact:

Christer Hernestig

For Ironroad Sweden, please contact:

Sanna Jönsson Käll

+46 70-778 47 17

About Ironroad AB

Ironroad AB is a product development company found in 2006 specializing in mobile video services. Ironroad developed video messaging service in 2008 based on the technology of SMS and MMS. It has its headquarters in Stockholm, Sweden and its offices in Jakarta, Indonesia and India.

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Press Release Submitted On: July 08, 2011 at 1:12 am
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