Is This the Death of the Traditional Logo Agency?

Brisbane, Australia (PressExposure) December 08, 2009 -- Brisbane based Online Logo Design Company Impact Logos makes no apologies to its customers or the local Australian Graphic Design industry for its new strategic move to outsource all design related positions to the Philippines.

Impact Logos Art Director, Lara Johnson explains; “Unfortunately we were getting squeezed by online global competitors in the U.S. and the U.K. that outsource their design work offshore to places like India and Russia. This has driven prices to all time lows of $50usd and under for so called custom logo design.”

We believe a major cause for the significant price reductions is the growth in online search for logo services via Google and others which has opened up the industry to massive world wide competition.

“In the end it was a case of if you can’t beat em’ join em’.” Impact Logos did just that by employing and training a small but highly qualified home based graphic design team in the Philippines.

“The only difference between us and other offshore suppliers is we will never go down the track of selling $50 logos. However, through strategic outsourcing we have managed to maintain very high standards and competitive pricing ensuring the long term viability of our business.”

“We can now profitably offer a business class logo package for under $400 to the average SMB, rather than deluding ourselves that SMB’s can still justify $1500 plus for a logo. Those days are gone.”

“Furthermore we have generally found Filipino Designers have a better education (degree qualified) are more likely to commit long term to a role and have outstanding creativity and design skill. No to mention their English is near perfect. All of these aspects make the Philippines a stand out in terms of quality design outsourcing.”

Impact Logos will continue to retain local design managers to ensure much of the direction and local Australian flavour is maintained and we invite you to visit our newly designed website for more details

About Impact Logos

Web Address
Media Contact:
Lara Johnson, Impact Logos
Mobile 0409 927 036

Press Release Source:

Press Release Submitted On: December 07, 2009 at 7:24 am
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