Chicopee, MA (PressExposure) August 25, 2009 -- If you cross stitch, then Janlynn has the HOTS for you! Janlynn introduced their Heart Of The Stitcher (âHOTSâ) program today, with a line of 20 Heart Of The Stitcher charts, along with the most flexible consumer ordering-customization platform on the net.
âConsumers have told us âI want it my way!â when it comes to ordering needlecraft design and components. For the past 31 years, Janlynn has provided consumers with the best cross stitch designs in kit-form, complete with quality American aida and floss. However, surveys show us that more than 60% of consumers prefer to purchase cross stitch designs in chart-form, and then select their own fabric (the majority choosing German-made Zweigart fabrics, which we now carry and custom cut to order) and their own floss (the overwhelming majority preferring French-made DMC six strand embroidery floss, which we now carry the entire line 400+ colors) to stitch on and with,â stated Andy Goetsch, in charge of web development at Janlynn.
Janlynn used consumer response to change the way they meet the wants, wishes, needs and desires of cross stitch enthusiasts through both innovative web programming as well as creative partnerships with the brands consumers long for.
âThe new HOTS program by Janlynn is an innovative way to allow stitchers to use their creativity. DMC is proud to be a part of this new endeavor,â stated Joseph McCabe, President of DMC-USA.
Janlynn keeps it simple with an ABC approach for HOTS â A. Select the cross stitch design you would love to stitch. (http://www.janlynn.com/category_results.cfm?Category=45&Desc=Heart_Of_The_Stitcher_HOTS) B. Decide if you want to purchase the cross stitch kit, with quality American-made components, or the cross stitch chart, ordering your own components. C. If purchasing the Chart, click the âGET IT MY WAYâ button.
While Janlynn has launched HOTS with 20 of their best selling designs converted to Heart Of The Stitcher charts, Janlynn will soon provide the HOTS approach on many of their other designs, as well as designs of several cross stitch companies. âJanlynn is all about meeting the desires of cross stitch enthusiasts, whatever those desires may be! Whether they love kits or charts with components, my designs or my competitors-- the goal is to give the consumer what they desire most. We are doing just that by providing the brand name components consumers love, at or near the lowest cost available on the internet. At Janlynn we aim to please,â said Goetsch.
About DMCâ¢ For over two and a half centuries, generations of stitchers have selected DMC needlework threads to create cherished heirlooms, magnificent home decor pieces and fine stitched art. DMC remains committed to the highest product quality standards, extensive color ranges and prides itself on bringing inspiration and creativity to stitchers worldwide! DMC- often imitated but NEVER duplicated!
About Zweigartâ¢ Zweigart has been providing the needlecraft industry around the world with quality fabrics for over 130 years.