Takes Off - Redefining Travel and Destination Guides for the New Jet Set

Atlanta, Georgia (PressExposure) October 05, 2008 -- A growing number of people are discovering the Jet Set Lifestyle and realizing that stylish vacations and travel are not only reserved for the ultra wealthy. (JSL) provides a virtual travel guide to some of the world's hottest travel destinations and does so with a departure from conventional methods of discovery.

Traditional travel guides provide user reviews and recommendations for readers in a catalog format or on the Internet. Most destination review services are often tethered to the resorts and hotels they promote based on advertisement or endorsement dollars. JSL offers independent reviews on locations that have been visited by those that more likely share your unique taste, delivering them in conveniently online and via a Free Downloadable PDF referred to as The List.

JSL is far more than a hip travel guide website. Most people travel once or twice per year, usually to destinations within the Continental U.S., and are reflective of traditional 9 to 5, one week per year vacationers. JSL is representative of a growing sub-culture, The New Jet Set. These trendsetters believe in experiencing life's pleasures now rather than deferring them until retirement.

Presenting the New Jet Set as an alternative to the traditional life path seems to be an interesting spin on how people can travel. JSL also fills a void in the jet set segment of the travel industry that has been relatively un-tapped to date. Initially developed out of frustration with the travel industry, is a refreshing departure from traditional trappings of the tourism industry.

"JSL connects the discerning yet hip traveler with everything they need to travel to the world's hottest destinations in style" explains Kim Murgatroyd, Co-Founder of JSL, and wife of Rob Murgatroyd.

About Jet Set Life

Jet Set Life lets viewers into their travel experiences and provided them with a short video of the destination, photos of the destination and important information including when to travel, best way to get there and the type of currency. They also offer a free online guidebook that they call The Hit List. The Hit List includes Rob and Kim's reviews of the best boutique hotels, restaurants, beaches, shops, nightlife and things to do in each destination.

For additional information Jet Set Life, visit

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Press Release Submitted On: January 14, 2009 at 8:55 am
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