John Dietsch from "A River Runs Through It" to Speak at Doc's Ski Haus Fly Fishing Event

Santa Monica, CA (PressExposure) March 25, 2008 -- Doc's Ski Haus, 3101 Santa Monica Blvd, Santa Monica - today announced the Fly Fishing Grand Opening Event to be held on March 30th, 2008 at Doc's Ski Haus. Doc's Ski Haus, with over 50 years of experience in the ski industry, is venturing into the fly fishing market carrying a complete line of fly fishing gear and apparel.

The Grand Opening will include speakers such as John Dietsch, fly fishing and stunt coordinator for A River Runs Through It and founder/CEO of as well as Shane Chung, expert guide and tier, who will be discussing Southern California fly fishing as well as showing some of his best flies.

"I grew up going to Doc's Ski Haus," said Dietsch, "It makes sense for Doc's to be a fly shop for the growing number of fly fisherman. I just love that there will be a shop where I can get my gear locally - I'll be one of your best customers!"

During the grand opening, customers will enjoy a 10% discount on all fly fishing gear and apparel. Doc's is proud to be a licensed Orvis dealer with an expert staff fully equipped to outfit any fisherman from newbie to pro. In addition, Doc's will regularly provide classes and speakers for those who are just getting started or who want to learn new techniques for casting, tying, etc.

"When we decided to carry fly fishing gear, we knew we wanted to do it right," explained David Craycraft, owner of Doc's Ski Haus. "We spent a year and a half preparing and we've brought on people to lead the staff who have years and years of experience in the industry. We're really excited about it."

With over 16 Million proclaimed members of the fly fishing community world wide, the need for readily available, high-quality gear and reliable customer service is high.

While some say fly fishing dates back to the 2nd century when Roman Claudius Aelianus first used an artificial fly on the Astraeus River, modern fly fishing is normally said to have originated on the fast, rocky rivers of Scotland and northern England. Fly fishing participation grew steadily in the 1920's in states such as Maine, Vermont and Wisconsin. However, it was the development of inexpensive fiberglass rods, monofilament leaders and synthetic fly lines that, in the early 1950's, helped to revive the sport particularly in the United States.

In recent years, fly fishing has seen a surge of interest as baby boomers have discovered the sport. It is believed that movies such as Robert Redford's A River Runs Through It, cable fishing shows and multimedia sites like as well as fly casting competitions have contributed to the ever-growing popularity of the sport.

As Trout, a staple in the Fly Fishing sport, run in fast-moving and high-elevation rivers and streams, Fly Fishing is extremely popular in mountain towns where winter run-off is as plentiful as the tranquility that the sport inspires. It is no wonder that there is an increasing correlation between those sportsmen who participate in both snow skiing and fly fishing.

About Doc's Ski Haus

Based in the famous beach town of Santa Monica, Calif., Doc's Ski Haus opened its doors in 1958 and saw immediate success among ski enthusiasts throughout southern California. As the esteemed sport continued to grow in popularity into the 21st century, Doc's became the largest, and today the oldest, professional ski shop in the region and is staffed by experts in the field who know the products because they have researched and used them. Over the years patrons have included everyone from the novice skier, to Hollywood types to Olympian skiers.

The staff's expert boot fitters and tuners boast resumes with many years of experience that can only be attributed to a genuine love for the sport. Doc's Ski Haus takes a particular interest in each customer's unique needs performing boot adjustments to increase a boot's comfort and performance. Recently Doc's introduced Ski Rentals outfitting their patrons with high-performance gear that goes above and beyond the average rental-grade gear that most mountain shops provide. Throughout the year, Doc's offers an unsurpassed selection of skis, snowboards, clothing, accessories and a complete service department.

Contact - Head Over Heels Comm. 704.609.0536


Press Release Source:'s_Ski_Haus.html

Press Release Submitted On: March 25, 2008 at 1:07 pm
This article has been viewed 57308 time(s).