Seattle, Washinton (PressExposure) April 11, 2008 -- Dan Youra president and CEO of the Olympic Peninsula Travel Association (OPTA) announce the appointment of John W. J. Snyder as the new executive director of the 75 year old Olympic Peninsula marketing organization.
John brings a fresh new prospective with a professional background in sales and marketing, He is dedicated to promoting the area and providing our clients with superior customer service. His experience in new technologies such as the internet and wireless communications will bring a modern marketing approach to the OPTA.
John gained his skills working with corporate icons such as Hilton Hotels, Montgomery Wards, Ford Motor Co., Target and the investment firm Dain Rauscher.
Mr. Snyder is a Washington native and a resident of Port Ludlow, where he lives with his wife, Elena, and their two small children, Naomi and Nathan. Born in Monroe, he grew up on the Olympic Peninsula in Port Angeles, Sequim and Port Townsend.
John is very passionate about helping to improve the community and will be working hard with local city, county, and state government officials as well as private business owners to help build the economy of region by enticing visitors to the Olympic Peninsula. If youâre a North West Washington business owner and are interested in finding out what the OPTA can do for you please feel free to contact John at 360-379-8800, e-mail firstname.lastname@example.org or see us on the web at http://www.opta.us
In 1932 The Olympic Peninsula Travel Association was originally formed by a small group of prominent Olympic Peninsula business owners after the completion of HWY 101, also known as Olympic Loop. Incorporated in 1933 as the Olympic Peninsula Resort and Hotel Assoc. (OPRHA), was one of the organizations largely responsible for making the Olympic Peninsula a nationally recognized vacation destination, later in 1967 the organization changed itâs name to the Olympic Peninsula Travel Association in an attempt to strengthen itâs ability to represent a broader scope of businesses. Over the course of OPTAâs 75 year history, the OPTA has printed a total of 74 editions of their Olympic Peninsula Directory.
OPTA Directories are an intricate part of its history and even today a very successful tool to help guide travels while they navigate the Olympic Peninsula. The 2009 OPTA Guide earmarks the 75th anniversary edition which will have one of their most popular Olympic Maps a part of the edition. OPTA also plans to integrate its new electronic Olympic Peninsula Interactive guide available on CD or downloadable from the web. OPTA uses tried and trued traditional marketing strategies as well as cutting edge technologies modern technologies as well with a combination of print, internet and SMS/TXT messaging marketing OPTA plans to change the face of the industry and set a new standard for attracting visitors to our region.