Jollibee At The Top Of The World

Pasay City, Philippines (PressExposure) June 10, 2009 -- Jollibee Philippine [] is considered as one of the top fast-food restaurants in the country in which other foreign giant fast-food restaurants such as McDonald's, Wendy's, or Burger King have had the most difficult time to overcome. Though McDonald's is considered as the fast-food chain of the world, only in the Philippines that McDonald's have had difficulties in attaining the majority of the market. This is because Jollibee is the only fast-food restaurant that could provide the unique blend of taste that Filipinos are looking for, a cross from American style fast-food and Filipino cuisine.

Because of the continuous success of Jollibee, not only in the Philippines, but all over the world, Jollibee has been considered as one of the biggest fast-food restaurant in the world. What fueled Jollibee's success in the industry is its never ending passion to conquer the food industry, taking every possible means to gain access to a wide variety of choices from American fast food to Asian cuisine.

Jollibee's Acquisitions

Part of Jollibee's success came from its acquisition of other popular fast-food restaurants in and out of the country. Jollibee's acquisition of fast-food restaurants includes:

* Chowking - Chowking is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines the best in Western fast-food style of service with Chinese food. In 1989, Chowking started expanding its market share amid the volatility in the domestic market. It started its franchising operations and made its entry into the provincial markets the same year. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Philippine [], the Philippines' biggest fast-food chain. * Greenwich Pizza - Greenwich started as an over-the-counter pizza store in the Greenhills Commercial Center in Metro Manila in 1971. In 1994, Jollibee Philippine [] obtained a deal acquiring 80% of Greenwich shareholding. Then in 2006 Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for P384 million in cash. * Red Ribbon Bakeshop - Red Ribbon Bakeshop is a popular fast-food chain and bakery in the Philippines and the United States, offering a wide range of cakes and pastries. The chain began in the Philippines in 1979 in Quezon City along Timog Avenue and started franchising in 1999. In 2005, Red Ribbon was acquired by Jollibee Foods Corporation. * Délifrance - Délifrance is a bakery company that serves "French style" bakery products in over 50 countries on five continents. It has been in operation for more than 25 years. In 2006, Jollibee Philippine acquired the franchise of Délifrance. This further expanded its penetration in the food service industry, particularly in the French cafe-bakery, a growing segment of the Philippine food market. * Manong Pepe's - Manong Pepe's is a growing fast-food restaurant in the Philippines that offers some of the most popular Filipino dishes such as Adobo and Caldereta. On July 24, 2007, Jollibee Philippine started testing of a new restaurant concept with the trade name “Manong Pepe’s Karinderia”.

Other Acquisitions

Other than fast-foods stated above, Jollibee has also been busy acquiring other fast-food chains outside of the country. Such fast-food chains include:

* Hong Zhuang Yuan - A Chinese restaurant in which Jollibee acquired in 2007. * Lao Dong - A Taipei restaurant in which Jollibee is said to have purchased 70% of its holdings. * Chun Shui Tang - A Taipei tea house acquired in 2006. * Yonghe Dawang - Another popular Chinese restaurant in which Jollibee has acquired in 2004 for $22.5 million.

About Expressregalo

Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo -

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Press Release Submitted On: June 10, 2009 at 3:08 am
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