Jollibee's Extending Success

Pasay City, Philippines (PressExposure) May 02, 2009 -- Jollibee is the leading fast food chain in the Philippines with a market share of more than half of the entire local fast food industry. It specializes in serving western dishes uniquely prepared to suit Filipino tastes. In addition to specialties such as the Yum Burger, Chickenjoy and Jolly Hotdog, their menu also offers more Filipino-influenced dishes.

Jollibee has become a household name in the Philippines. It's eponymous mascot is a big red smiling bee, wearing a blazer and a chef's hat. The fast food chain has expanded its operations internationally, having branches in different countries around the world. As of March 2006, according to their Jollibee philippine website [], it has 1287 stores in the Philippines and 161 in other countries. So what made Jollibee very successful in the food service industry?

Expansions Through Other Restaurants

According to their Jollibee philippine website [], Jollibee got their success in the food service industry through acquiring several fast-food restaurants in the Philippines. The company acquired 80% of Greenwich Pizza Corp. in 1994, enabling it to penetrate the pizza-pasta market. From being a 50-branch operation, Greenwich has established a strong presence in the food service industry. In early 2006, Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for P384 million in cash.

In 2000, the company acquired Chowking, allowing Jollibee to be part of the oriental quick service restaurant market. In 2005, they acquired Red Ribbon Bakeshop, another popular restaurant chain in the Philippines that offers some of the most popular line of cakes, pastries, and French cuisine for the Filipinos.

In 2006, the company acquired the franchise of Délifrance. This further expanded its penetration in the food service industry, particularly in the French cafe-bakery, a growing segment of the Philippine food market. In September of 2006, the company acquired the remaining 50% stake of Delifrance Asia Ltd. in Baker Fresh Foods Phils., Inc. (BFFPI).

Acquisitions Outside of the Philippines

Along with its Philippine brands, it has been stated in their Jollibee philippine website [] that the company also runs a Chinese fast food chain, Yonghe King, in mainland China, and a popular teahouse chain from Taiwan called Chun Shui Tang (Spring Water Hall). Chun Shui Tang teahouse opened a branch on Shanghai's Huaihai Road on June 30, 2006.visit our website

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Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo -

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Press Release Submitted On: May 02, 2009 at 2:35 am
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