Jollibee's Long History of Success

Pasay City, Philippines (PressExposure) May 11, 2009 -- When it comes to the best collection of American fast-food menus, along with some of the Philippine's popular dishes, Jollibee has always been number 1. Since the first time that Filipinos have embraced what fast-food have provided, fast service along with good eats, Jollibee has been one of the many that proliferated this industry to what we all know today. According to their Jollibee philippine website [], the company is now considered as one of the biggest fast-food restaurants in the world, boasting its 1,655 branches across the globe, and competing with some of the world's biggest fast-food restaurants such as McDonalds, Burger King, and Wendy's.

Truly, Jollibee has come a very long way. But why don't we go back to the time when Jollibee is only starting out, brick by brick. Firstly, Jollibee didn't start as a fast-food chain that sells burgers, deep fried chickens, or fries. According to their Jollibee philippine website [], Jollibee started out as a simple Magnolia Ice Cream parlor down at the old streets of Cubao.

Jollibee's First Footing

Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao in 1975. The original name was Jolibe. Sometime in 1978, Tony Tan and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Lumba became Tony Tan's first business and management mentor. Consultant Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be tapped. From this point, Jolibe has never been the same again.

Consultant Lumba changed from Jolibe to Jolly Bee, then to the one-word name Jollibee. Next, Lumba conceptualized the Jollibee mascot, inspired by local and foreign children's books, and created the product name "Yumburger" as well as "Chickenjoy". He had the company incorporated and leased a house on Main St. in Cubao, Quezon City, as their first headquarters. Not long after, the stores were re-designed, the restaurant transformed into a full self-service, fast food operation with drive thrus. Soon, Jollibee became one of the biggest fast-food restaurant in the world. According to its own Jollibee philippine website [], it has 23 stores overseas. As of end-September, 2008, JFC has 1,490 local and 228 foreign stores in its portfolio.

About Expressregalo

Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo -

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Press Release Submitted On: May 11, 2009 at 2:53 am
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