Jollibee's Rapid Growth

Pasay City, Philippines (PressExposure) May 02, 2009 -- Jollibee is one of the many restaurants in the Philippines that offers some of the greatest collection of scrumptious and delectable burgers, fries, pastas, and deep fried chicken. Other than any kind of fast-food restaurants such as McDonalds, Wendy's, Jollibee philippine [] is the only one that offers unique Filipino dishes such as the famous Palabok.

But other than its success in serving the best fast-food menu, Jollibee is also known for its rapid expansions not only internally, but externally. Jollibee Food Corporation or JFC is the owner of several fast-food restaurants across the Philippines such as Greenwich Pizza, Chowking, Red Ribbon Bakeshop, Délifrance, and Manong Pepe's. So when and how did Jollibee philippine [] got the ownership of these fine fast-food restaurants?

Greenwich Pizza

Greenwich started as an over-the-counter pizza store in the Greenhills Commercial Center in Metro Manila in 1971. In 1994, Jollibee philippine [] obtained a deal acquiring 80% of Greenwich shareholding. In 2006 Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp. The new company was called Greenwich Pizza Corporation, and the franchise experienced rapid expansion. From 50 stores in 1994, as of 2005 Greenwich Pizza now boasts 240 stores and an annual revenue of over P4 billion.


Chowking is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the Philippines' biggest fast-food chain. The change in ownership gave rise to store renovations and a new corporate look and mindset that is visible from front-end to back-end.

Red Ribbon Bakeshop

Red Ribbon Bakeshop is a popular fast-food chain and bakery in the Philippines and the United States, offering a wide range of cakes and pastries. In 2005, Red Ribbon was acquired by Jollibee Foods Corporation, a conglomerate of popular fast-food chains in the Philippines.


Délifrance is a bakery company that serves "French style" bakery products in over 50 countries on five continents. It has been in operation for more than 25 years. In September of 2006,Jollibee Philippine acquired the remaining 50% stake of Delifrance Asia Ltd. in Baker Fresh Foods Phils., Inc. (BFFPI). This means BFFPI is now a wholly owned subsidiary of Jollibee and that the listed food giant has the exclusive rights to operate Delifrance outlets in the country.

Manong Pepe's

Manong Pepe's is one of the recent addition to the company's line of food service businesses. Manong Pepe's specializes mainly on Filipinos preferred choice of breakfast, lunch, merienda, and dinner, much like any other Filipino style eatery or karinderia. Their menu includes dishes made from chicken such as adobo, beef and pork such as mechado, vegetables such as laing, and popular merienda like puto.

About Expressregalo

Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo -

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Press Release Submitted On: May 02, 2009 at 2:41 am
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